Business Administration - Marketing

A Mandatory Mobile Computing (Laptop) Program** For Year Three
A Co-operative Education Program (Optional) For Years One and Two
A Three-Year Ontario College Advanced Diploma Program
Program Code: BAM2
Campus Code: LC (LC - London)
September/January Admission
15 week terms
Academic Calendars available at www.fanshawec.ca/academicdates

Contact

Lawrence Kinlin School of Business: 519-452-4290

Program Description

Business Administration - Marketing is a three-year Ontario College Advanced Diploma program (laptop required). Through a curriculum that builds on the Business - Marketing program, students acquire and practice skills in a number of specialized marketing disciplines, including sports, entertainment and event marketing, market research, customer relationship management, global marketing, sales management, new media marketing, and web design. A unique feature of the program is Fanshawe's collaborative relationship with Google, which allows students to gain experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO) by running live campaigns for real clients using Google Adwords and Google Analytics. The program prepares students to pursue Google designations which are in high demand but not widely available. Applied learning is further enhanced through projects requiring students to help solve real problems for community organizations that target business, consumer, international, and not-for-profit markets. Graduates of the program will have superior analytical, decision-making, and communication skills and the ability to succeed in a variety of functional areas, including SEM, sales, market research, advertising and promotion, event planning, direct marketing, database marketing, promotions management, brand management, and media sales.

University Transfer Credits and Degree Completion

For information concerning the Degree Pathways for this program visit www.fanshawec.ca/degreepathways. 

Applicant Selection Criteria

Where the number of eligible applicants exceeds the available spaces in the program, the Applicant Selection Criteria will be:

1. Preference for Permanent Residents of Ontario.
2. Receipt of Application by May 1st.
3. Achievement in the Admission Requirements.
4. Preference will be given to graduates of the Fanshawe College Business - Marketing program

Note:

• Students applying for the Business Administration - Marketing program with a two-year Business - Marketing Ontario College Diploma from Fanshawe College should have obtained a minimum overall average of 'C+' (2.5 cumulative GPA), or graduates from another Ontario College Business - Marketing program who have achieved a minimum overall average of 'C+' (2.5 cumulative GPA). 

Co-operative Education

The first two years of the Business - Marketing program have optional co-op.  Students who fulfill both the academic and co-op requirements of the two-year program will be eligible to graduate with a co-op endorsed diploma.  More information about co-operative education can be found at www.fanshawec.ca/coop  Co-operative education is not available in Year 3 of the Business Administration - Marketing program.

Other Information

• IMPORTANT INFORMATION:  Students wishing to enter the Business Administration - Marketing program, Program Code BAM2, must first successfully complete the Business - Marketing program, Program Code BMK1.
• Students that have successfully completed the Business - Marketing program, and wish to continue with the Business Administration - Marketing program, must complete an "Application for Program Transfer" form available in the Office of the Registrar, Room E1012.
• **The Business Administration - Marketing program is a laptop program.