Business Administration - Marketing - Current Academic Year

A Mandatory Mobile Computing (Laptop) Program**
A Co-operative Education Program (Optional) For Years One and Two
A Three Year Ontario College Advanced Diploma Program
Program Code: BAM2
Campus Code: LC (LC - London)
September/January/March/May Admission - Year 1
September/January Admission - Year 3
Academic Calendars available at www.fanshawec.ca/academicdates

Contact

Lawrence Kinlin School of Business: 519-452-4290

Program Description

Business Administration - Marketing is a three-year Ontario College Advanced Diploma program (laptop required). Through a curriculum that builds on the Business - Marketing program, students acquire and practice skills in a number of specialized marketing disciplines, including sports, entertainment and event marketing, market research, customer relationship management, global marketing, sales management, new media marketing, and web design. A unique feature of the program is Fanshawe's collaborative relationship with Google, which allows students to gain experience in search engine marketing (SEM) and search engine optimization by running live campaigns for real clients using Google Adwords and Google Analytics. The program prepares students to pursue Google designations which are in high demand but not widely available. Applied learning is further enhanced through projects requiring students to help solve real problems for community organizations that target business, consumer, international, and not-for-profit markets. Graduates of the program will have superior analytical, decision-making, and communication skills and the ability to succeed in a variety of functional areas, including SEM, sales, market research, advertising and promotion, event planning, direct marketing, database marketing, promotions management, brand management, and media sales.

University Transfer Credits and Degree Completion

For information concerning the Degree Pathways for this program visit www.fanshawec.ca/degreepathways. 

Applicant Selection Criteria

Where the number of eligible applicants exceeds the available spaces in the program, the Applicant Selection Criteria will be:

1. Preference for Permanent Residents of Ontario.
2. Receipt of Application by February 1st.
3. Achievement in the Admission Requirements.

Co-operative Education

The first two years of the Business - Marketing program have optional co-op.  Students who fulfill both the academic and co-op requirements of the two year program will be eligible to graduate with a co-op endorsed diploma.  More information about co-operative education can be found at www.fanshawec.ca/coop  Co-operative education is not available in Year 3 of the Business Administration - Marketing program.

Other Information

• IMPORTANT INFORMATION FOR FIRST-YEAR STUDENTS: 
  Students intending to enroll in Business Administration - Marketing must apply to the Business - Marketing program, Program Code BMK1. 
• Upon successful completion of the Business - Marketing program (see below for more information), students must complete an "Application for Program Transfer" form, available from the Office of the Registrar, Room E1012.  
• To be considered for admission to Business Administration - Marketing, graduates of Business - Marketing should have obtained an overall average of C+ (2.5 GPA).
• Students entering the first level of the Business - Marketing program in January are expected to proceed into level two of the program in the summer term. Students entering the program in March or May will proceed to level two of the program in September.
• **The Business Administration - Marketing program is a laptop program.
• Terms are normally 15 weeks unless otherwise stated under Campus Codes and Intakes and at www.fanshawec.ca/academicdates.