Business - Marketing-2012/2013
Business - Marketing
A Two-Year Ontario College Diploma Program
Program Code: BMK1
Campus Code: LC (LC - London)
September/January/March/May Admission
15 week terms
Academic Calendars available at www.fanshawec.ca/academicdates
Contact
Lawrence Kinlin School of Business: 519-452-4290Program Description
Business - Marketing is a two-year Ontario College Diploma program with a co-op option. This program provides students with a strong foundation to gain entry to a variety of business career paths. Courses cover topics such as customer analysis, segmentation, and targeting; integrated marketing communications; pricing and distribution strategies; and product and service development and management. Hands-on activities include market research studies, advertising campaigns, sales and business plans – many of these activities involving live clients from industry. Students learn to use current software programs, including presentation, spreadsheet, graphic design and publishing applications. Graduates receive full credit toward a credential with the Canadian Institute of Marketing. Graduates who meet admission requirements can continue into the Business Administration - Marketing program and complete an Ontario College Advanced Diploma.
University Transfer Credits and Degree Completion
For information concerning the Degree Pathways for this program visit www.fanshawec.ca/degreepathways.
Applicant Selection Criteria
Where the number of eligible applicants exceeds the available spaces in the program, the Applicant Selection Criteria will be:- Preference for Permanent Residents of Ontario.
- Receipt of Application by February 1st.
- Achievement in the Admission Requirements.
Co-operative Education
This is a two-year program with optional co-op. Students who fulfill both the academic and co-op requirements of the program will be eligible to graduate with a co-op endorsed diploma. More information about co-operative education can be found at www.fanshawec.ca/coop
Other Information
- Graduates of the two-year Business - Marketing Ontario College Diploma program may apply for program transfer to the Business Administration - Marketing Ontario College Advanced Diploma program. "Application for Program Transfer" forms are available from the Office of the Registrar, Room E1012.
- Students entering Level 1 (Semester 1) of the program in January are expected to proceed into Level 2 (Semester 2) of the program in the summer term. Students entering Level 1 of the program in March or May will proceed to Level 2 of the program in September.
