Business - Marketing-2011/2012
Business - Marketing - Current Academic Year
A Two Year Ontario College Diploma Program
Program Code: BMK1
Campus Code: LC (LC - London)
September/January/March/May Admission
Academic Calendars available at www.fanshawec.ca/academicdates
Contact
Lawrence Kinlin School of Business: 519-452-4290Program Description
Business - Marketing is a two-year Ontario College Diploma program with a co-op option. This program provides students with a strong foundation to gain entry to a variety of business career paths. Courses cover topics such as customer analysis, segmentation, and targeting; integrated marketing communications; pricing and distribution strategies; and product and service development and management. Hands-on activities include market research studies, advertising campaigns, sales and business plans – many of these activities involving live clients from industry. Students learn to use current software programs, including presentation, spreadsheet, graphic design and publishing applications. Graduates receive full credit toward a credential with the Canadian Institute of Marketing. Graduates who meet admission requirements can continue into the Business Administration - Marketing program and complete an Ontario College Advanced Diploma.
University Transfer Credits and Degree Completion
For information concerning the Degree Pathways for this program visit www.fanshawec.ca/degreepathways.
Applicant Selection Criteria
Where the number of eligible applicants exceeds the available spaces in the program, the Applicant Selection Criteria will be:- Preference for Permanent Residents of Ontario.
- Receipt of Application by February 1st.
- Achievement in the Admission Requirements.
Co-operative Education
This is a two year program with optional co-op. Students who fulfill both the academic and co-op requirements of the program will be eligible to graduate with a co-op endorsed diploma. More information about co-operative education can be found at www.fanshawec.ca/coop
Other Information
- Graduates of the two-year Business - Marketing Ontario College Diploma program may apply for program transfer to the Business Administration - Marketing Ontario College Advanced Diploma program. "Application for Program Transfer" forms are available from the Office of the Registrar, Room E1012.
- Students entering the first level of the program in January are expected to proceed into level two of the program in the Summer Term. Students entering the first level of the program in March or May will proceed to level two of the program in September.
- Terms are normally 15 weeks unless otherwise stated under Campus Codes and Intakes and at www.fanshawec.ca/academicdates.
