Why is branding important to Fanshawe?
Today, the average person faces thousands of messages each day as marketers compete for their attention in every medium. It is increasingly difficult for organizations to ensure they are seen, heard and remembered. That’s why a consistent and effective approach to brand management has never been more important.
The Fanshawe brand strategy integrates many elements of the College’s goals, messaging, identity, communications and marketing into one coherent framework and story. A clearly articulated brand positioning and promise are at the heart of how the College behaves, what it delivers, and how the College engages its stakeholders. The brand position, promise, and core attributes are based on Fanshawe’s vision, mission, and values.