Fanshawe team wins trip to Googleplex.
A team of recent graduates and international exchange students from Fanshawe College's Lawrence Kinlin School of Business are packing their bags for an all-expenses-paid trip to Google's headquarters in Mountain View, California. The tour of the Googleplex, scheduled for Oct. 3, is the team's award for being named regional winner for the Americas in the 2014 Google Online Marketing Challenge (GOMC).
The team of Ben Cartmell, Luis Guerrero, Jim Han, Nikola Ledwonova and Vit Sochor won for developing a search engine advertising campaign for Novack's Uniform Solutions. Ledwonova and Sochor were on exchange from HZ University of Applied Sciences in the Netherlands. During the three-week campaign, the team increased Novack's website traffic by 100 per cent and achieved higher engagement among those visitors.
“The Challenge was a great way to hone the skills we learned in class,” says Cartmell. “To find out that our team was being rewarded with a trip to the Googleplex in California was certainly an exciting and welcome surprise.”
“I am so excited for the win because we were up against high-caliber competition, including some big name universities,” says Liz Gray, who teaches Fanshawe's course in search engine marketing and oversaw more than 30 teams from the College who competed in this year's GOMC. “This result speaks to the high-quality work being done at Fanshawe to unlock the potential of our students and develop graduates who can make a difference in the marketplace.”
Like all GOMC competitors, the team was challenged to use a $250 credit provided by Google to create a three-week campaign, running from March 22 to April 9, using the AdWords platform. All campaigns were assessed using an algorithm developed for the competition, with finalists being reviewed by an academic panel. This year's worldwide winner comes from the Warsaw School of Economics.
This is the second GOMC award Fanshawe has won this year. The other award netted Museum London with a $15,000 USD donation from Google.
Each year over 30 organizations approach Fanshawe to be assigned a team of graduate-level students taking a dedicated course in search engine marketing, in which GOMC is the central project, as a means of improving their online visibility and gaining traffic to their websites.
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