Writing a business plan is essential for success as an entrepreneur and this course helps produce that plan. Students are not left to struggle with standardized forms that do not really fit their business idea or with vague suggestions about how to proceed. At the end of this course students have developed a complete business plan ready to implement their idea. This course takes students through the steps of preparing an effective business plan. It helps students clearly express their unique selling position, research market potential, develop customer profiles, prepare a financial plan with 12 and 24 month cash flow projections, as well as determine your initial advertising and promotion strategies.