Overview
Principles of Marketing 1
This course is designed to provide an overview of the decisions that face Marketers in today's fast-paced and competitive business environment. Students will learn that marketing is not only advertising but a broad set of activities designed to satisfy consumer needs and wants. Students examine the information Marketers require for effective decision-making and learn the basic elements of the marketing planning process.
Course Code:
MKTG-1012
Area of Interest:
Business, Finance & Administration
Course Offerings
Summer 2024
to
$297.40
Delivery:
Online
Location:
London Campus Off Site
Section Number:
40LC
Refund Policy:
14 days after course start date