Photo of Trent CruzTrent Cruz is a professor in the Digital Marketing and Management streams of the Bachelor of Commerce Degree programs at the Lawrence Kinlin School of Business. Dr. Cruz received a BBA from Simon Fraser University, followed by an MA and PhD in Media Studies from Western University, with research focusing on new managerial practices in the tech industry. He joined the faculty in 2017, and currently teaches courses on advertising, marketing theory, and the not-for-profit sector. 


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