Building Patient Loyalty-Front Line

The industry devoted to saving lives has to save itself. Costs and care are colliding, insurance firms are imposing payment caps, and funding is shrinking. To survive, health care facilities must become more patient centered. Service Plus Health Care: Building Patient Loyalty develops skills to ensure that patients and customers receive top-quality service. It gives your organization the edge it needs-loyal customers who demonstrate "the three Rs" of loyalty: Return to your facility because they view you as their health care provider of choice, Refer others, and Relate to service providers as partners in their care.

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