Overview

Customer Buyer's Journey - Microcredential

Customer journey mapping identifies the 'touchpoint' interactions that don't work, those you need to get right, and how best to take action. Create a validated end-to-end current state customer journey map for the organization that can be used to ensure budget, resource and effort allocations are aligned with what will deliver a positive experience to the customer while at the same time delivering the most value to the organization. In this course you will: . Understand the Customer Buyer's Journey . Create a Customer Buyer's Journey Map . Validate Customer Touch Points Across All Stages and Functions . Identifications of Moment of Truth and Pain Point . Articulation of marketing implementation "road map". Total Course Hours- 10
Course Code:
MGMT-1301
Area of Interest:
Business, Finance & Administration

Course Offerings

Winter 2023

to
$132.50
Delivery:
Online
Location:
London
Section Number:
40LMC

Course Details

More details