Overview

Local SEO - Microcredential

Learners will cover a variety of topics that are key to ranking locally in search engines today. Students will learn how to set up claim, optimize and maintain a Google My Business page (and other important local directories), how to standardize local citations across the web, how to generate and manage reviews, and how to develop a hyper-local content strategy. Learning Outcomes: Explain the importance of local directories and how to set up/claim, optimize and maintain a GMB listing. List ways to generate reviews and explain how to manage reviews on an ongoing basis. Explain the importance of citation standardization. Identify the importance of hyper-local content for local SEO. Total Course Hours - 6
Course Code:
MGMT-1320
Area of Interest:
Business, Finance & Administration

Course Offerings

Winter 2023

to
$76.50
Delivery:
Online
Location:
London
Section Number:
40LMC

Course Details

More details