Technical SEO & Core Web Vitals - Microcredential

Learners will cover topics such as web page meta title and description and their impact on organic clickthrough rate, page speed, schema markup, ease of interaction, mobile optimization, trust signals, visual stability, duplicate content, URL naming conventions, and canonicalization. Students will also be able to explain the implications of the mobile first index. Students will also be exposed to Google's Search Console and its SEO features. Learning Outcomes: Explain how to optimize a webpage's meta title and description to increase organic CTR. Demonstrate how to evaluate a website's speed. Explain the importance of schema markup and the different categories of markup that exist. Explain the importance of a readable, relevant and consistent URL naming convention. Basic web development understanding is strongly recommended for this course. Total Course Hours - 6
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Area of Interest:
Business, Finance & Administration

Course Offerings

Winter 2023

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