Overview

Search Engine Marketing & Google Adwords

This course will cover fundamental concepts in Search Engine Marketing using the Google AdWords pay per click (ppc) advertising platform. Students will learn account set up, geo & language targeting, keyword research, ad copywriting, goal setting, keyword bidding, campaign optimization and ROI measurement. Students will be prepared to write the Google Fundamental of Search Certification exam at the completion of the course.

Course Code: 
MGMT-5057

 

Thank you for your interest in this course. At this time, there are no upcoming classes scheduled. New offerings in future terms will appear below so you are encouraged to check back again throughout the year. To inquire about when upcoming classes might be planned, please fill in the form on this page and we will respond shortly.