International Sales Skills

Every career requires that business people today have an understanding of personal selling. Sales people work to build long-term, strategic relationships with their customers. High-performance salespeople have an overall strategy, broken into 4 steps, in order to develop these relationships. Step 1, developing a relationship strategy, builds the person-to-person skills necessary. Step 2, developing a product strategy, positions a product to offer value added solutions for unique customer needs. Step 3, developing a customer strategy, identifies why customers buy and where they come from. Step 4, developing a presentation strategy, focuses on how to take all the previous information and solving customer problems.

Course Code: 
Area of Interest: 
Business, Finance & Administration


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