Overview

Marketing Metrics

Organizations are becoming increasingly concerned with the return on their investment in marketing initiatives. This course will cover the different metrics used to gauge the success of different marketing activities. Students will learn to calculate and interpret statistics, think critically, and choose the best way to measure marketing success.

Course Code: 
MKTG-1055
Area of Interest: 
Business, Finance & Administration

Course Offerings

Summer 2020

May 5, 2020 to August 22, 2020
$297.40
Delivery:
Online
Campus Code:
London
Days & Times:
Section Number: 40LC
Refund Policy: 14 days after course start date