Marketing On the World Wide Web
Explore marketing principles in the context of the Web, including how segmentation, target marketing, and positioning are executed. Explore the unique dimensions of product, pricing, place and promotion on the Web. Develop a web marketing plan and learn how to direct the development of a business website. This course relies heavily on student collaboration, research and participation in presentations and discussions of current Web practice. Students should have taken introductory marketing, computer and communications courses prior to registering for this course.