Overview

Marketing On the World Wide Web

Explore marketing principles in the context of the Web, including how segmentation, target marketing, and positioning are executed. Explore the unique dimensions of product, pricing, place and promotion on the Web. Develop a web marketing plan and learn how to direct the development of a business website. This course relies heavily on student collaboration, research and participation in presentations and discussions of current Web practice. Students should have taken introductory marketing, computer and communications courses prior to registering for this course.

Course Code: 
MKTG-1066
Area of Interest: 
Business, Finance & Administration

 

Thank you for your interest in this course. At this time, there are no upcoming classes scheduled. New offerings in future terms will appear below so you are encouraged to check back again throughout the year. To inquire about when upcoming classes might be planned, please fill in the form on this page and we will respond shortly.