Overview

Fundamentals of Digital Marketing Mgmt

Students learn traditional marketing principles delivered on a digital platform, the Internet. Topics include the changing power focus from the company to the consumer, how marketing environments affect the digital platform, the importance of consumer behavior and how segmentation, target marketing and positioning are executed. They explore the unique dimensions of product, price, place and promotion on the Internet. Students learn how to use online resources and how to develop a digital marketing plan. The course provides students with the principles and practical skills needed to participate in the fast-evolving area of digital marketing. Students will engage in online activities including online discussions for grading, submitting online assignments both individual and team, and online test assessments.

Course Code: 
MKTG-1090
Area of Interest: 
Business, Finance & Administration

 

Thank you for your interest in this course. At this time, there are no upcoming classes scheduled. New offerings in future terms will appear below so you are encouraged to check back again throughout the year. To inquire about when upcoming classes might be planned, please fill in the form on this page and we will respond shortly.