Overview

Database Management

This course is an overview of the theory, strategies and techniques of database marketing. Students will be introduced to the professional tools, resources, and technologies available to help build and maintain relationships with donors and key publics. Specific areas covered include: fund development, retail, business-to-business programs, and banking.

Course Code: 
MKTG-3027
Area of Interest: 
Business, Finance & Administration

 

Thank you for your interest in this course. At this time, there are no upcoming classes scheduled. New offerings in future terms will appear below so you are encouraged to check back again throughout the year. To inquire about when upcoming classes might be planned, please fill in the form on this page and we will respond shortly.