Overview

Mobile Marketing-Intro

More than half of. consumers who've made purchases on their smartphones have done so in response to mobile marketing messages. The way consumers are interacting with brands and connecting to the world is changing because of mobiles. Find out about location-based marketing, mobile payments, QR codes, applications, and mobile coupons. You will learn how mobile marketing can increase your capabilities to retain current customers and gain new ones.

Course Code: 
MKTG-9035
Area of Interest: 
Computers & Telecommunications

 

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