Learn to implement standard and emerging fundraising and relationship-building tools that will enhance your organization's potential. By understanding the processes, vocabulary and ethics of the fundraising profession, you'll learn to design and run organized, highly effective campaigns. You will explore how to get grants, run special events, create direct marketing material and reach out to wealthy major donors.
Level 1 Credits Group 1 FNDR-1005 Fundraising-Intro 3 Students gain an overview of the principles, ethics and practices of professional fundraising and a systemic examination of the thinking and preparation that is required before an organization can engage in successful fundraising. Students examine the evolution of fundraising in North America, the role the voluntary sector plays in today's society and the changing nature of the position of the fundraising professional. They also analyze the needs of an organization and apply fundraising approaches that best suit the organization's needs. This course is offered through OntarioLearn by the host college, Algonquin College. FNDR-1008 Donor Relationships in Fundraising 3 The funding relationship between the charitable sector, corporations and individual donors is integral to fundraising. Students learn the needs and motivations of donors (corporations or individuals) and what sustains long-term partnerships with the non-profit sector. They also learn to identify, analyze and rate potential prospects and prepare a solicitation approach accordingly. This course is offered through OntarioLearn by the host college, Algonquin College. FNDR-1006 Fundraising As a Management Process 3 Accountability and transparency are key in today's society. Students develop realistic marketing, communication and financial plans that reflect the budgetary obligations of an organization, learn how to inspire general public interest and establish trust in the brand of the organization they represent. Students learn the importance and role of marketing, public relations and financial management in the world of fundraising. This course is offered through OntarioLearn by the host college, Algonquin College. FNDR-1007 Methods of Fundraising 3 Issues and processes involved in planning and organizing special events are presented. Students examine the organization, advantages and disadvantages of special events as a fundraising technique including tasks and responsibilities, working with committees, creative development of event concepts, scheduling and budgeting and strategies for maximizing profits from the event. Corporate partnerships and grant seeking, and entrepreneurial and third-party fundraising activities are also examined. Students develop fundraising plans according to the needs and capabilities of the organization they represent, such as finances and human resources. Relationships with the corporate sector and the means to identify their interest in fundraising are explored. This course is offered through OntarioLearn by the host college, Algonquin college. MGMT-1246 Strategic Management of Campaigns 3 Elements of a successful fundraising campaign are examined. Students learn how to develop a compelling case for support, attract the best leadership potential, develop donor prospects and prepare a plan of action. Management and financial strategies to effectively control the fundraising process of campaigns are explored. Practical implementation of fundraising strategies required to manage information generated during a campaign, such as processing gifts and dealing with information flow and technology, are addressed. This course is offered through OntarioLearn by the host college, Algonquin college. FNDR-1010 Applied Fundraising Practices 3 Students apply concepts learned in the program through a series of reports. In collaboration with a non-profit organization, students analyze existing fundraising practices and make recommendations for enhancements. Acting as members of a Board of Directors, students provide ongoing feedback to colleagues and help to critique the final report. This course is offered through OntarioLearn by the host college, Algonquin college. Group 2 MGMT-1224 Not for Profit Leadership 1 3 This course is designed to provide current executives, new or aspiring non-profit managers, members of boards or career changers, an introductory understanding of the fundamental principles, issues and best practices for effective leadership and management of a not for profit sector organization. This program provides context-specific knowledge and skills for those already working in a not-for-profit organization, and those wishing to pursue a career in the sector. Discussion, application of skills and knowledge acquired, self reflection, are key features of the experiential learning process utilized throughout this course. PBRL-6011 Intro to Public Relations & Corp. Comm. 3 Students will be introduced to key principles and process of public relations. Topics of study include the history and theory of public relations, PR planning and research, developing corporate communication plans and organizing special events. A case study method combined with student presentations, group assignments and guest lectures will be used. BUSI-1152 Coaching & Developing People 2 This online course presents proven strategies for coaching and communication, getting work done, resolving conflict, improving positive performance and developing positive working relationships. (A Manufacturing Leadership Certificate Program - MLCP credit). This course introduces the fundamental principles of coaching and developing people in order to encourage their ongoing learning process in the workplace. Communication skills including delegation, motivation, conflict resolution and empowerment will be discussed. Students will have the opportunity to practice these skills an others through on-line discussions and work related projects. COMM-1087 Leadership in a Team Environment 3 Teams have become the fundamental building blocks of organizational structure. This course will examine the skills and abilities needed to lead a team-based organization. Leading in a team environment requires competencies, tool and techniques that focus on group dynamics rather than solely on individual performance. Learn how to mobilize participation, build consensus, and enable individuals to maximize their team's ability to achieve results. This course is offered through OntarioLearn by the host college, Algonquin College. MGMT-3064 Not for Profit Leadership 2 3 This course builds upon concepts and learning experiences from Not for Profit Leadership 1. Current issues and emerging pressures will be analyzed and applied. This course will examine sector trends and practices related to fund development, policy development, risk management, emerging human resources issues, ethics, law, marketing, projet management and worklife balance.
The graduate has reliably demonstrated the ability to:
- Describe recruitment practices in volunteer management.
- List and explain the methods used in an Annual Giving Program for a variety of different sized organizations.
- Research a variety of programs and campaign initiatives.
- Explain the concepts involved in strategically planning, developing, implementing and evaluating a fund raising program.
- Identify basic marketing techniques for a fundraising program and outline the process of developing community resources.
- Discuss the diversity of Canadian culture and society within the global marketplace.
- Identify and discuss the regulatory legislation and ethical practices in philanthropy.
- Demonstrate proficiency in fund development writing skills including the distinction between internal and external case statements.
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