• Overview - 2019/2020

    We know that you see a world of limitless business potential. You see opportunity where others see barriers. You're also realistic about your business dream. You know it will take support and guidance. You don't have to do it alone. You're ready to act. Ready to start. Ready to turn your business dreams into reality.

    That's what Fanshawe Business – Entrepreneurship and Management will do for you with a focus on small and medium sized businesses. Identify your dream early, and you'll leave the program with a comprehensive business plan, work-shopped with your peers and Professors – your dream, your plan. You'll also get information and guidance on conducting market research, feasibility studies, business plans, computer use, and advertising and marketing development.

    Your business dreams won't become a reality inside a bubble. That's why you'll also partner with a business mentor whose coattails you'll ride on your way to networking events, and when experiencing real business situations. Plus, you'll be able to let your dreams dictate your course selections, where you'll explore your own interests, choosing projects that excite you.

    Perhaps you want to join an established team upon graduation. You'll also leave the program with hands-on knowledge of management principles, with courses in marketing strategies, and business ethics. Blazing your own business trail, or as part of a team, you need to take that first step. Are you ready?


    Heather MacKenzie-Card
    Phone: 519-606-1485

  • Admission Requirements - 2019/2020

    OSSD with courses from the College (C), University (U),
    University/College (M), or Open (O) stream WITH:
    - Any Grade 12 English (C) or (U)
    Academic and Career Entrance Certificate (ACE)
    Ontario High School Equivalency Certificate (GED)
    Mature Applicant with standing in the required course stated above

    English Language Requirements

    Applicants whose first language is not English will be required to demonstrate proficiency in English by one of the following methods:

    • A Grade 12 College Stream or University Stream English credit from an Ontario Secondary School, or equivalent, depending on the program's Admission Requirements
    • Test of English as a Foreign Language (TOEFL) test with a minimum score of 550 for the paper-based test (PBT), or 79 for the Internet-based test (iBT), with test results within the last two years
    • International English Language Testing System (IELTS) Academic test with an overall score of 6.0 with no score less than 5.5 in any of the four bands, with test results within the last two years. SDS Program Requirements. 
    • Canadian Academic English Language (CAEL) test with an overall score of 60 with no score less than 50 in any of the four bands, with test results within the last two years
    • Pearson Test of English Academic (PTE) with a minimum score of 53, with test results within the last two years
    • A Cambridge English Test (FCE/CAE/CPE) with an overall score on the Cambridge English Scale of 169 with no language skill less than 162, with test results within the last two years 
    • An English Language Evaluation (ELE) at Fanshawe College with a minimum score of 70% in all sections of the test, with test results within the last two years
    • Fanshawe College ESL4/GAP5 students: Minimum grade of 80% in ESL4/GAP5 Level 8, 75% in ESL4/GAP5 Level 9, or 70% in ESL4/GAP5 Level 10

    Applicant Selection Criteria

    Where the number of eligible applicants exceeds the available spaces in the program, the Applicant Selection Criteria will be:
    1. Preference for Permanent Residents of Ontario
    2. Receipt of Application by February 1st (After this date, Fanshawe College will consider applicants on a first-come, first-served basis until the program is full)
    3. Achievement in the Admission Requirements
  • Courses

    Business - Entrepreneurship and Management (Accelerated)-2019/2020

    Level 1
    Take all of the following Mandatory Courses:
    Principles of Accounting 1ACCT-10044
    This course introduces the student to the Principles of Accounting, and includes an exploration of the underlying concepts that guide the preparation of accounts for individuals and organizations. It is designed to teach the student, regardless of program destination, an essential life skill - an understanding of Net Worth, and its importance to business success and the financial well being of the individual.
    Introduction to Business ProcessesBUSI-10053
    This course explores the various functional areas of business in Canada and demonstrates the interrelationship among these areas. Students are introduced to many concepts, including major business trends, the role of government in business, marketing, operations, employee-management issues, financial resources management, business ethics and social responsibility.
    Strategies for SuccessBUSI-10601
    This course presents and helps to develop some of the skills required to achieve academic and career success. Areas of focus include college resources, study skills, time management, academic integrity, emotional self-awareness and social skills development. Additionally, emphasis is placed on career readiness and preparation.
    Business MathMATH-10523
    This course provides a review of basic arithmetic and algebra as well as providing students with mathematical tools and concepts needed for other college courses and in future employment. This course is to prepare students for later courses in Marketing, Business, Financial Planning, Accounting, Purchasing and Insurance.
    Principles of Marketing 1MKTG-10123
    This course is designed to provide an overview of the decisions that face Marketers in today's fast-paced and competitive business environment. Students will learn that marketing is not only advertising but a broad set of activities designed to satisfy consumer needs and wants. Students examine the information Marketers require for effective decision-making and learn the basic elements of the marketing planning process.
    Reason & Writing Business 1WRIT-10323
    This course will introduce business students to essential principles of reading, writing, and reasoning at the postsecondary level. Students will identify, summarize, analyze, and evaluate multiple short readings and write persuasive response essays to develop their vocabulary, comprehension, grammar, and critical thinking.
    Business of SellingMKTG-10633
    The Business of Selling is a dynamic course, offering students the opportunity to develop the skills needed to be a sales professional. Students will learn the importance of maintaining excellent customer relationships. Students will be taught the entire selling process and will be able to validate this knowledge by providing a sales simulation using a product of their choice. The navigation of the government purchasing procedures are also discussed, as well as sales opportunities with the Canadian government. This course also introduces the students to web-based customer service and web selling.
    Project ManagementMGMT-12193
    Project management is more than just delegating work assignments to various individuals. Project management is specializing where individuals managing a project need precise information and the proper skills to successfully work in such an environment and accomplish project objectives. The course will empower such people by explaining the various concepts and techniques and will use numerous examples to show how they can be skillfully applied. Topics include project management life cycle and process; identifying and selecting projects; developing a project proposal; techniques for planning, scheduling, resource assignment, budgeting, and controlling project performance; project risks; project manager responsibilities and skills; project team development and effectiveness; project communication and documentation; and project management organizational structures.
    Website DevelopmentCOMP-14353
    Students will learn the basics of website design from the initial planning of a site to the publishing of it. Students will learn what makes a good website, considering components like colour combination, information relevancy, speed of loading, and ease of usability. Students will learn to understand HTML as well as to use authoring software in the design of a website that includes images, tables and hyperlinks.
    Contemporary TechnologiesINFO-12403
    From the use of traditional computer devices such as the PC and laptop, to the more versatile tablets and Smartphones, students will be introduced to the ever changing world of technology in a business environment. Emerging trends in mobile applications, such as cloud-based technologies will be explored, as well as the Internet of Things.

    Level 2
    Take all of the following Mandatory Courses:
    Spreadsheets & Electronic AccountingCOMP-31074
    This course teaches students basic spreadsheet usage including how to input and change data, research and implement formulas, and develop appropriate graphs and charts that accurately represent the data. In addition students will learn to use electronic accounting software to record business transactions, generate financial statements, and export key information to other software programs, including a spreadsheet.
    Entrepreneurship & SMEsBUSI-11074
    This course will expose students to the skills of preliminary planning, startup and management of a business. The student will be immersed in the world of entrepreneurship through exposure to its many interesting characteristics, opportunities and challenges. The focus of this course will be on the preparation of a business plan as a learning tool to give students an in-depth understanding of its purpose, content, and value in ongoing business development. In-depth coverage shall be given to: market potential determination, product development, acquiring seed and growth capital, organization of the new enterprise. Emphasis shall be given to decision making skill development, and financial management strategies and templates used to measure or project the health of any business.
    Digital Media & MarketingMKTG-30374
    Through a practical approach, students learn to create imaginative and competitive advertising campaigns, graphics, and promotional ideas using both traditional and new interactive media. Print, traditional broadcast and new media are examined. Students study the role of the Internet in relation to a small to medium business including, online advertising, promotions, and target markets on the web.
    Business ManagementBUSI-11084
    A major role in managing a business is ensuring that you have the right people, at the right time, doing the right tasks, at the right four fundamental functions of management: plan, organize, lead and control. Throughout this course we examine the best practices for recruitment, training and development, performance management, terminations as well as ethics. Students complete the course with a solid understanding of how effective and efficient management affects the bottom line of a business.
    Finance ManagementMGMT-30713
    Students will learn about financial management in order to make solid, informed business decisions in their careers. Students will examine the integral components of financing: an opening balance sheet, cash flow analysis, income statement, and ending balance sheet. Topics covered in this course will include where to look for financial backing, financial statement analysis, pricing, inventory management, personal financing, and how to deal with banks and other various financial institutions.
    Ethical & Social DevelopmentSOCI-10523
    This course is designed to help students deal with the challenges that may take place in an entrepreneurs life. Through the use of critical thinking and creative problem solving students learn about the importance of social responsibility, they will be exposed to various ethical models, and they will start to develop their own ideas for resolving social and personal issues. As part of this course students are required to select and assist a non-profit, community organization.
    This course emphasizes the skills necessary to maintain and manage a small to medium enterprise (SME) using the Internet or related technologies for various business operations. This course will examine in depth the relationship between information and communication technology.
    Global IssuesINDS-10293
    The course is designed to introduce students in the General Education program to a wide range of current global concerns in areas such as globalization, the environment, social institutions, culture, ethics and human rights. Through an examination of these topics, students will explore significant global issues and continue to develop academic reading, writing, research, and oral presentation skills.

    Level 3
    Gen Ed - Take a 3 credit General Education Elective course
    Take all of the following Mandatory Courses:

    Group 1
    Navigating the Business WorldBUSI-11783
    From dining etiquette to business meetings, cell phone use to networking, students will be taken through a variety of essential soft skills that are necessary to be successful in today's business world. Using real-world settings, such as local restaurants, community meetings, fund-raising events, and more students will learn the expectations and fine art of professional behaviour and conversation in today's business environment.
    Merchandising StrategiesMRCH-10204
    This course will introduce the student to all aspects of visual merchandising and creating an overall concept for visual merchandising. Topics include visual merchandising display techniques, promotions for fashions, going green and various techniques for product merchandising. This course will include a "hands on" project experience.
    Retail ManagementMGMT-50754
    This course will introduce the student to all aspects of retail management and the knowledge, skills and abilities need to succeed in retailing. Topics include types of retailing, how to use consumer buying behaviour to your advantage, pricing strategies and building customer loyalty.
    Business Entrepreneurship MentorshipMGMT-12213.2
    This course provides the students with the practical experience needed to help ensure success. Students will have the opportunity to network with business individuals in their chosen fields, will be exposed to the day-to-day workings of their position, and will be exposed to real situations that will increase the probability of success. At the mentorship business the students will work with and shadow their mentor while receiving hands-on experience, whether it is with an eye to ownership, a management position, sales, marketing, or a variety of alternate career choices.

    Group 2
    Take BUSI-1180 or INNV-1001
    Business Model to Business PlanBUSI-11804
    The small business and entrepreneurship sector is the driving force of the Canadian economy. An ever-increasing number of individuals are opting to take this route instead of being an employee. Students will explore the start-up of a small business or franchise. Student in this course will work in teams and/or individually to complete the customer discovery process - business model generation for a real business idea. Coupled with this, students will complete a comprehensive business plan for their business. The completed document will be a proposal, which will be pitched to community business professionals, which will allow students to submit such for financing. In conjunction with your instructor, a financial analyst and business consultant will be guest speakers in the classroom to advise on business plan development. This course will introduce avenues for attaining available funds through various levels of the public and private sector.
    Innovation ApplicationsINNV-10013
    This course will explore Innovation through projects and group work that are assigned and developed in collaboration with your instructor. With the help of case studies, research reports, and creative thinking methods students will leverage their personal experiences and develop their capacity to innovate in multiple fields.

    Gen Ed - Electives
    Take 3 General Education Credits -
    Normally taken in Level 3

    Program Residency
    Students Must Complete a Minimum of 20 credits in this
    program at Fanshawe College to meet the Program Residency
    requirement and graduate from this program

  • Careers - 2019/2020

    Career Opportunities

    Labour Market Research revealed the following information:
    - A small or medium enterprise (SME)  is 500 employees or fewer (Industry Canada)
    - 99.7%  of employer businesses in Ontario in 2009 were SMEs (Ministry of Economic Development and Trade)
    - Over one-third of all SMEs in Canada are located in Ontario (Ministry of Economic Development and Trade)
    - SMEs employ more than 2.8 million Ontarians (Ministry of Economic Development and Trade)
    - Only 55% of small businesses with $30,000 or less in revenue survived for 5 years (Industry Canada)
    - Almost half of the businesses in Canada that fail, do so because of the lack of management capability (Statistics Canada)

    Graduates of this program could embrace any number of occupations from the service industry to manufacturing to retail.  Their role could include owner, manager or employee in a variety of positions.

  • More Information - 2019/2020

    A 48-Week Ontario College Diploma Program
    Program Code: BEM3C
    Campus Code: GD (GD - Goderich)
    September Admission
    16 week terms
    Academic Calendars available at


    Fanshawe College Clinton Site: 519-606-1484

    Program Description

    This Ontario College Diploma program will provide the student with the concepts and skills necessary to manage or initiate a small to medium sized enterprise (SME).  Included will be the knowledge required to ensure that the graduate student will be a socially responsible manager or owner.   Students will be provided with information and guidance on conducting market research, feasibility studies, business plans, computer use,  and advertising and marketing development.

    Each student will be encouraged to explore his or her own interests and to choose projects that are of particular interest to the individual.  In addition, each student will develop a comprehensive business plan, which could be used to start a small business after successful completion of the program. 

    Partnerships with existing community enterprises will allow the students to obtain essential practical experience through a mentorship component.  This mentorship opportunity will provide the student with networking opportunities, exposure to real situations and will increase the probability of success.

    Other Information

    Students registering in the first year of the Business - Entrepreneurship and Management (Accelerated)  program at the Goderich location should be aware that the program is offered in an accelerated format which consists of three academic levels delivered continuously from September to August.  At the end of August, the student has completed all the courses required for their Ontario College Diploma.
    Learning Outcomes 

    The graduate has reliably demonstrated the ability to:

    1. Identify and discuss the impact of global issues on an organization's business opportunities by using an environmental scan;
    2. Apply principles of corporate sustainability, corporate social responsibility and ethics to support an organization's business initiatives;
    3. Use current concepts/systems and technologies to support an organization's business initiatives;
    4. Apply basic research skills to support business decision making;
    5. Support the planning, implementation and monitoring of projects;
    6. Perform work in compliance with statutes, regulations and business practices;
    7. Explain the role of the human resource function and its impact on an organization;
    8. Use accounting and financial principles to support the operations of an organization;
    9. Describe and apply marketing and sales concepts used to support the operations of an organization;
    10. Outline principles of supply chain management and operations management;
    11. Outline and assess the components of a business plan;
    12. Develop strategies for ongoing personal and professional development to enhance work performance in the business field;
    13. Develop strategies for the operation and management of a family-owned enterprise, franchise, or retail establishment;
    14. Propose effective management, team-building, and leadership techniques that encourage innovation in an entrepreneurial setting;
    15. Create ecommerce-based promotional plans and materials appropriate to small business enterprise.

    Program Pathways

    For information about Program Pathways visit www.fanshawec.ca/programpathways.
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