Public Relations - Corporate Communications Program Overview - 2021/2022
Corporate communications and public relations professionals play a critical role in the verbal, visual and digital voices of business organizations. Specialize your communications career with this one-year post-graduate program in Public Relations and Corporate Communications.
This program will provide you with the skills and experience needed to hit the ground running as a strategic communications and public relations specialist in the private or public sectors.
Upon graduation of this graduate certificate program, you’ll be prepared for jobs including:
- Corporate communications coordinator
- Public relations specialist
- Special events planner
- Corporate training coordinator
Become a highly skilled communications professional
- Gain real work experience in corporate communications during a field placement with Fanshawe’s industry partners
- Hone your verbal and written communications skills
- Make business contacts through professional communications and public relations associations
- Learn technical skills such as publishing and web design techniques as well as practical skills such as special event planning to help you graduate career-ready
- Grasp key leadership concepts to handle public relations, corporate communications and ethics issues organizations face every day
Although I still have much to learn, I have been incredibly lucky to have a wonderful support system in the form of my professors, classmates, and family. They have helped me find my passion.
Admission Requirements - 2021/2022
Admission RequirementsA Two- or Three-Year College Diploma, or a Degree
(Note: minimum 'C+' average or cumulative 2.5 GPA)
Professional background and experience as judged by the College to be equivalent to the above
Successful Completion of a Supplemental Evaluation (Note: a minimum grade of 60% is required in addition to one of the above)
English Language Requirements
Applicants whose first language is not English will be required to demonstrate proficiency in English by one of the following methods:
- A Grade 12 College Stream or University Stream English credit from an Ontario Secondary School, or equivalent, depending on the program's Admission Requirements
- Test of English as a Foreign Language (TOEFL) test with a minimum score of 88 for the Internet-based test (iBT), with test results within the last two years
- International English Language Testing System (IELTS) Academic test with an overall score of 6.5 with no score less than 6.0 in any of the four bands, with test results within the last two years. SDS Program Requirements.
- Canadian Academic English Language (CAEL) test with an overall score of 70 with no score less than 60 in any of the four bands, with test results within the last two years
- Pearson Test of English Academic (PTE) with a minimum score of 59, with test results within the last two years
- A Cambridge English Test (FCE/CAE/CPE) with an overall score on the Cambridge English Scale of 176 with no language skill less than 169, with test results within the last two years
- An English Language Evaluation (ELE) at Fanshawe College with a minimum score of 75% in all sections of the test, with test results within the last two years
- Fanshawe College ESL4/GAP5 students: Minimum grade of 80% in ESL4/GAP5 Level 9 or 75% in ESL4/GAP5 Level 10
Applicant Selection CriteriaWhere the number of eligible applicants exceeds the available spaces in the program, the Applicant Selection Criteria will be:
- Preference for Permanent Residents of Ontario
- Receipt of Application by February 1st (After this date, Fanshawe College will consider applicants on a first-come, first-served basis until the program is full)
- Achievement in the Admission Requirements
Public Relations - Corporate Communications-2021/2022
|COMP-6041||Design Principles in Digital Media 1||3|
|This course is a blend of lecture and computer lab time. Students will learn the basics of designing on an Apple iMac computer using the Adobe Creative Cloud software (InDesign, Illustrator and Photoshop). Assignments will be based off of skills learned in the lecture portion of the lab time and will be submitted to the instructor for evaluation."|
|COMP-6048||Digital Marketing & Web Design||3|
|Students will learn basic web page design principles as well as methods of using the web to market and communicate to target audiences. Students will design and publish web pages, using HTML and content management programs. This course prepares the students for a wide range of communication applications of new web technologies.|
|CORP-6006||Trends & Technologies in PR||3|
|Various PR trends and technologies are studied in this course, with an emphasis on social media planning and analytics from an organizational perspective. Individual and team research projects will result in an understanding of target demographics and how to engage them online.|
|CORP-6009||Professional Presentation Skills||3|
|Presentation skills are essential soft skills that are used every day whether speaking one-on-one, to a group of five people, or 500. Effective and professional presentation skills can make individuals stand apart based on comfort level, delivery style and how messages are tailored for an audience. Topics in this course include dealing with presentation anxiety, creating informative and persuasive presentations, using appropriate body language and gestures and understanding cross-cultural communication. The course also covers effective facilitation skills and how to facilitate meetings and small group activities.|
|PBRL-6014||Professional Practice & Ethics||3|
|This course is designed to help students prepare for their field placements and eventual employment by examining professional workplace conduct, practices, and ethics. Participants will examine the importance of professional practices as required in workplace situations, and will also consider the need for ethical standards in business, public relations and the media. Students will be encouraged to develop high standards of personal and professional ethics and practice. The course explores current workplace standards of behaviour and examines ethical challenges drawn from current events in the corporate, political and non-profit sectors. Issues related to team work, conflict resolution, leadership, and cross-cultural communication will also be explored.|
|PBRL-6016||Strategic Public Relations||3|
|This course lays the foundation for studies in public relations. A brief history of PR will be covered before looking at publics, PR planning and research, organizing special events, along with other facets of PR. A case study method combined with assignments and guest lectures will be used.|
|COMM-6038||Visual Communication & Design||3|
|This course will teach students the basic elements for various elements of visual communication that PR and communication professionals may incorporate into a campaign including photography, and video interactive websites.|
|Level 1 Add'l Reqmt|
|PBRL-6003||Writing for Public Relations||3|
|This course introduces students to various writing situations encountered by professionals working in public relations. Participants will review the basics of writing, editing, interviewing, and summarizing. Special emphasis is placed on reviewing and refining basic syntax skills. Participants will produce a number of written assignments using industry standard style and format.|
|COMP-6043||Design Principles in Digital Media 2||3|
|This course has been designed to advance working skills of InDesign learned in the first semester. It will expand design talent and increase personal productivity with this powerful electronic pre-print & digital media tool. Working with text and colour in detail, setting defaults, working with the program utilities and time saving tips will all be covered. Students will have a firm understanding of typesetting terminology and be capable of preparing materials for professional printing tasks on a number of projects.|
|PBRL-6017||Integrated Marketing & Communications||3|
|This course is designed to provide students with an opportunity to gain an understanding about the fundamentals of integrated marketing communications. Upon completion of this course, students should be knowledgeable about key practices used within the marketing communications industry and their various benefits. Topics covered in this course include integrated marketing communication (IMC), branding, advertising, event marketing and sponsorship, celebrity endorsements, product placement, public relations, on-line and interactive communications and personal selling. Additionally, the course will explore ethical issues and social perspectives of marketing such as gender in advertising/media, and celebrities as role models. Classes will include a combination of lecture, discussion and experiential learning, such as case studies.|
|PBRL-6013||Specializations in PR||3|
|Students will build on the content of PBRL-6011 and discuss areas of specialty in public relations. Topics of study include internal communications, employee communications, communication audits, public affairs and community relations. Creation of communication and public relations plans will give students application of public relations and re-inforce the framework of public relations learned in PBRL 6011 Strategic Public Relations.|
|PBRL-6018||Media Relations & Crisis Communications||3|
|Effective media relations are an essential skill for any public relations professional. This course looks at key elements of media relations from media relations planning and how to develop and foster positive working relationships with media, to dealing with media during good news events or in crisis situations.|
|This self-directed course is the culmination of the program, enabling students to pull together many of the skills learned as they participate in a field placement. Students will present their findings, experiences and work projects to the class in written and visual formats. A learning contract, reports and reflective writing pieces will be created by the students as the semester unfolds. Students will also prepare a professional portfolio that demonstrates their work over the two-semester program.|
|Level 2 Add'l Reqmt|
|PBRL-6019||Writing for Public Relations 2||3|
|Effective writing skills are essential in any career but especially in a communications or PR related position. Building on the Writing for Public Relations course in first semester, students gain more experience writing for various audiences and creating practical, written communications. This course will provide an opportunity for students to add to their professional portfolio and further enhance their writing skills.|
Careers - 2021/2022
Career OpportunitiesOur graduates are well-prepared for the exciting world of communications and public relations. Graduates are working in healthcare, finance, education, the arts and entertainment, sports, manufacturing, government, and non-profit. Working as communications professionals, their roles may include writing, research, media relations, social media, government relations, crisis communication, event planning, fundraising, community relations, strategic communication planning, and marketing.
More Information - 2021/2022
Campus Code: LC (LC - London)
15 week terms
Academic Calendars available at www.fanshawec.ca/academicdates
ContactSchool of Contemporary Media: 519-452-4227
Program DescriptionFanshawe College’s Public Relations - Corporate Communications program is an intense one-year program designed to prepare college and university graduates to enter the exciting and challenging world of communications. Students will hone their writing and presentation skills, learn the latest digital communication and web design techniques, and analyze public relations and ethics challenges.
A second-term field placement allows students to put these new skills to work. Students will make business contacts through professional associations and complete course work with a community focus. The curriculum is current, community minded, and connected to professional communicators. Graduates find work in advertising and PR agencies, hospitals and health care, banking and insurance, the arts and media, small and large manufacturers, government, politics and the not-for-profit sector. Job roles include writing, researching, facilitating, media relations, event planning, strategic planning and marketing communications. Opportunities for professional communicators occur in every employment sector.
Developing superior writing skills, combined with an emphasis on teamwork, computer design skills, and technological savvy gives graduates of this program a competitive edge. This program is best suited to individuals with already above-average writing skills, an outgoing personality and an ability to see solutions when others are focusing on problems. If you’re ready for the challenge, a world of career possibilities is waiting.
- Advanced writing skills are required.
- Experience using the Internet for information-gathering and research.
- Applicants must have the ability to work independently in a self-directed learning environment.
- There is a mandatory field placement in the second level of the Public Relations - Corporate Communications program.
- coordinate and contribute to the planning of public relations activities, including the development of clear, measurable communication objectives and project or tactical budgets and selection of strategies, tactics, tools and resources to manage a range of stakeholder* relationships and issues and achieve organizational objectives.
- coordinate, contribute to and adapt the implementation of strategies and tactics and the management of budgets and resources to achieve communication objectives and meet activity guidelines and requirements.
- write and edit clear, accurate, targeted copy aligned to organizational objectives, appropriate for the chosen channel(s)* and to a specified deadline.
- produce effective, accessible, and timely print, digital and multimedia communications, independently and collaboratively, to manage specific stakeholder* relations and/or issues and achieve organizational objectives.
- use research results and analytical skills to guide the development of communication objectives and public relations activities, evaluate their impact, and support organizational objectives and stakeholder* relationships.
- engage stakeholders* by adapting language, tone and presentation style to the public relations purpose, situation, audience and channel(s)*.
- comply with and support others to work in accordance with relevant professional association and industry codes of ethics, public relations professional standards and practices, and legal obligations, protocols and policies.
- monitor emerging social and economic trends, and local, national and global issues to guide the planning and implementation of public relations strategies and tactics and support organizational effectiveness, stakeholder* relationships and ongoing personal professional development.
- assess the selection and implications of current and emerging technologies on the quality and delivery of public relations activities and on organizational effectiveness.
- select strategies and tools to build and manage stakeholder* relationships to support public relations activities, organizational objectives and career development.