Digital Communication Management program - 2021/2022

This program is offered to international students only.

Pursue a career in communications and add practical digital media skills to your resume with this one-year post-graduate program in Digital Communication Management.

This program will provide you with functional knowledge and specialized skills in core areas of digital communications including content strategy and curation, user experience and user design.

Upon completion of this graduate certificate program, you’ll be prepared for jobs including:

  • Digital communication specialist
  • Social media manager
  • Social media strategist
  • Digital media manager

Prepare for a successful career in digital communications!

  1. Become an expert in digital communication strategy to develop and analyze materials which attract and engage diverse audiences
  2. Hone your communications skills to create and distribute content for a range of platforms using multimedia and interactive tools
  3. Cultivate strategies for personal and professional development to enhance work performance and maximize professional opportunities in communication management
  4. Learn professional communications industry standards, practices and ethics and copyright law in the development and delivering of content
  5. Gain practical skills in user experience, from conceptualization to implementation of multi-platform programming

 

This program pairs well with graduate certificates such as Public Relations - Corporate Communications, Marketing Management or Advanced Communications for Professionals

 

Admission Requirements - 2021/2022

Admission Requirements

A Two- or Three-Year College Diploma, or a Degree
(Note: minimum 'C+' average or cumulative 2.5 GPA)
OR
Professional background and experience as judged by the College to be equivalent to the above

English Language Requirements

Applicants whose first language is not English will be required to demonstrate proficiency in English by one of the following methods:

  • A Grade 12 College Stream or University Stream English credit from an Ontario Secondary School, or equivalent, depending on the program's Admission Requirements
  • Test of English as a Foreign Language (TOEFL) test with a minimum score of 88 for the Internet-based test (iBT), with test results within the last two years
  • International English Language Testing System (IELTS) Academic test with an overall score of 6.5 with no score less than 6.0 in any of the four bands, with test results within the last two years. SDS Program Requirements.
  • Canadian Academic English Language (CAEL) test with an overall score of 70 with no score less than 60 in any of the four bands, with test results within the last two years
  • Pearson Test of English Academic (PTE) with a minimum score of 59, with test results within the last two years
  • A Cambridge English Test (FCE/CAE/CPE) with an overall score on the Cambridge English Scale of 176 with no language skill less than 169, with test results within the last two years
  • An English Language Evaluation (ELE) at Fanshawe College with a minimum score of 75% in all sections of the test, with test results within the last two years
  • Fanshawe College ESL4/GAP5 students: Minimum grade of 80% in ESL4/GAP5 Level 9 or 75% in ESL4/GAP5 Level 10

Recommended Academic Preparation

It is highly recommended that students be proficient in the following areas before entry into the program:
  • Business Communication � oral and written
  • Computer applications, particularly Microsoft Word, Excel and PowerPoint

Applicant Selection Criteria

Where the number of eligible applicants exceeds the available spaces in the program, the Applicant Selection Criteria will be:

  1. Preference for Permanent Residents of Ontario
  2. Receipt of Application by February 1st (After this date, Fanshawe College will consider applicants on a first-come, first-served basis until the program is full)
  3. Achievement in the Admission Requirements

Courses

Digital Communication Management-2021/2022

Level 1
Take all of the following Mandatory Courses:
COMM-6042Writing for Digital Media 13
Students will learn essential skills in terms of writing for a variety of platforms and audiences to create engaging copy that will promote brands, build awareness, and increase audience engagement for creative storytelling.
DIGL-6007Digital Media & Design 13
Using a variety of software, students will be able to create, edit and produce visually appealing images and graphics that are suitable for social and digital strategies, presentations, websites, etc.
MMED-6038Multimedia Production 13
Using a variety of industry standard software, students will learn key aspects of photography, video and sound as well as how to edit a variety of files.
MGMT-6160Digital Project Management3
Project management is an essential skill set required in today's fast-paced work environment. This course provides students with an overview of project management skills and the tools needed to deliver successful projects on time and on budget. Students will learn the fundamental principles of project management including assessment, needs analysis, building timelines, budgets, project planning, and working to deadlines.
MGMT-6161Organizational Behaviour & Ethics3
Being a valued employee means you not only have the required skills for the job but also that you understand how to be successful in the workplace environment. In this course students will learn about motivations, ethics, team building, leadership, and group dynamics in order to understand what they bring to the team and how to work effectively in teams. Issues related to conflict resolution, leadership, and cross-cultural communication will also be explored. Current workplace standards of behaviour and ethical challenges drawn from current events will also be addressed.
DIGL-6008Digital Analytics & Optimization3
This course covers the various frameworks, tools, and techniques related to digital analytics. Students will learn how to track campaign performance, access visitor behaviour data, and gain the competitive intelligence required to optimize marketing campaigns and improve the online use experience by understanding and interpreting Google Analytics. Topics include metrics and data collection, Key Performance Indicators (KPIs), Search Engine Optimization (SEO) measurements, and optimizing paid search campaigns.
MGMT-6162Social Media Management3
This course teaches students best practices in terms of creating and managing social media strategies in order to increase engagement, build a brand, and protect its online reputation. Social media analytics will also be covered in order for students to be able to create and interpret analytic reports and provide meaningful recommendations.

Level 2
Take all of the following Mandatory Courses:
COMM-6043Writing for Digital Media 23
Building on the skills in Writing for Digital Media 1, students continue to work on more advanced copy writing and editing for a variety of platforms and channels. Storyboard development and writing video scripts will also be covered.
DIGL-6009Digital Media & Design 23
This course will build on the foundational knowledge gained in Digital Media & Design 1. Students will work on branding elements, graphics for social media, as well as content for other digital platforms. The creative process is explored, outlining key concepts used to foster innovative thinking.
MMED-6039Multimedia Production 23
Students will learn how to create and edit compelling brand videos using industry standard software. Time and project management skills are emphasized to reflect the demands of the media production industry.
COMP-6055Website Design & Content Management3
Students will learn some basic HMTL as well as a variety of content management systems in order to create and manage their own website and curate content on a particular theme.
MKTG-6035Digital Marketing Strategy3
This course will address the fundamental concepts in Search Engine Marketing and Search Engine Optimization is order to help organizations attract and retain the right customers and audiences. Using reports and being able to interpret and explain the analytics in order to make recommendations will also be covered.
ENTP-6006Business & Entrepreneurial Skills3
This course gives students insight into the functions of a small to medium sized business as well as the opportunities and challenges related to entrepreneurship. Students will prepare and defend a business plan for a new business. Topics include customer acquisition in terms of prospecting, networking and referrals; accounting principles and strategies; legal issues and risk management; leadership and ethics; market research and marketing plans for the small business.
INNV-6002Digital Media Portfolio3
This course gives students the opportunity to use innovation and imagination to create a digital media portfolio demonstrating the skills acquired in the program. Students will plan, pitch, launch, maintain, and evaluate their projects with the support and feedback of their instructor and peers. Over the duration of the term, novel and adaptive thinking skills as well as reflective practice will be evaluated through self-assessment. Students will then present their completed digital media portfolio project to peers and industry professionals.

Program Residency
Students Must Complete a Minimum of 11 credits in this
program at Fanshawe College to meet the Program Residency
requirement and graduate from this program

Careers - 2021/2022

Career Opportunities

Graduates of this program will possess in-demand skills that are desirable across all employment sectors and that enhance graduates� advancement potential. In particular, career opportunities exist in the following fields: business, finance, health care, information technology, management, government and non-profit. Job titles may include digital communication specialist, social media manager, social media strategist, and digital media manager.

More Information - 2021/2022

A One-Year Ontario College Graduate Certificate Program
Program Code: DCM1
Campus Code: LC (LC - London)

September/January Admission
15 week terms

Academic Calendars available at www.fanshawec.ca/academicdates

Contact

School of Contemporary Media: 519-452-4227

Program Description

Digital Communication Management is a two-semester Ontario College Graduate Certificate program that is intended to prepare students to deliver messages in today's increasingly connected media environment. It is designed for students who want to expand their skills in the production and management of social media, media communications, video and audio production, photography, web and digital design.

Graduates will be able to leverage these skills in content strategy and curation, as well as user experience and design to develop significant opportunities for employment in almost any sector that wishes to engage or educate an audience.

Learning Outcomes

The graduate has reliably demonstrated the ability to:

  1. Create and distribute content for a range of platforms using multimedia and interactive tools.      
  2. Conceptualize, develop and manage the implementation of multi-platform programming based on convergence skills to enhance user experience. 
  3. Apply analytical and creative skills to refine the layout and development of a variety of communication materials to increase audience engagement.       
  4. Cultivate strategies for personal and professional development to enhance work performance and maximize professional opportunities, including self-employment.  
  5. Comply with professional communications industry standards, practices and ethics and copyright law in the development and delivering of content for diverse audiences.
  6. Apply data analytics skills in the strategic development of communication materials that align with the client's goals.    
  7. Employ creative techniques and problem-solving skills to enhance audience engagement with communication materials.

Program Pathways

For information about Program Pathways visit www.fanshawec.ca/programpathways.

Program Details

More details

International Students

Start Dates
Locations
Availability
2021 September
London
Open
2022 January
London
Open
Program Code
DCM1

Program Coordinator:

Jackie Westelaken

Delivery
Day Time
Full-Time
Credential
Ontario College Graduate Certificate
Duration
30 weeks