Marketing a Trades Business

Marketing a Trades Business will provide learners the foundational knowledge to create awareness and visibility for their brand. Through the microcredential learners will explore various key topics, including market analysis, branding, pricing strategies, promotional techniques and distribution channels. Emphasis will be placed on understanding target markets, identifying competitive advantages and creating value for the customer. By implementing marketing strategies taught in this microcredential, participants will be able to attract potential customers and generate leads. Learning Outcomes: 1. Explain the purpose of each component to the marketing plan. 2. Apply strategies, research and goals into each component of the marketing plan. 3. Develop a comprehensive marketing plan intended to create awareness and visibility for a small business in the trades. Total class hours - 24