Courses
Broadcasting - Radio and Media Production-2024/2025
| Level 1 | ||||
| Take all of the following Mandatory Courses: | ||||
| WRIT-1037 | Reason & Writing 1-Contemporary Media | 3 | ||
| This course will introduce contemporary media students to essential principles of reading, writing, and reasoning at the postsecondary level. Students will identify, summarize, analyze, and evaluate multiple short readings and write persuasive response essays to develop their vocabulary, comprehension, grammar, and critical thinking. | ||||
| MKTG-1110 | Marketing & Media Foundations | 2 | ||
| This course focuses on an introduction to integrated marketing communications and its reciprocal impact on the media industry. Students will learn how businesses market their products and services to a defined target consumer. Upon completion of the course, students will be able to identify marketing opportunities associated with a product or service and build a media plan to exploit those opportunities. | ||||
| RADO-1042 | Announcing & Show Preparation | 3 | ||
| Students will learn the basics of on-air announcing techniques. This course will have added emphasis on adequate preparation to perform live on-air breaks, utilizing sources of information and other research tools required to create compelling, entertaining, and factual radio programming. | ||||
| RADO-1003 | Radio Broadcasting-Intro/History | 3 | ||
| This course is designed to introduce the student to the radio broadcasting medium through an examination of the operation of a radio station, the Canadian radio broadcasting industry and its history. This course will also help students prepare for their first practical shifts on The Falcon and CFRL. | ||||
| RADO-1043 | Talk Radio 1 | 1 | ||
| Students will learn the history of talk radio and how the format has evolved into one of most popular forms of radio today. Students will learn the different types of talk radio shows, the importance of the producer and the role of the host in formulating strong content and opinion. | ||||
| RADO-1005 | Radio Production 1 | 3 | ||
| Students will learn the basics of radio production. The development of elementary production techniques (audio editing and the basic mix) using a DAW (Digital Audio Workstation) will also be demonstrated. Students will learn how to perform as an announce operator on Fanshawe Colleges broadcast properties. | ||||
| RADO-1044 | Writing for Radio & Social Media 1 | 2 | ||
| Through theoretical learning, students will learn what it means to be a copywriter and the importance of the position within the broadcast industry. Additionally, students will learn the similarities and vastly different approaches to writing for many social media platforms adopted by broadcasters. Supported by audio/visual examples and class discussions, students will discover how commercial and promotional messages should comply with the various provisions of the CRTC, Ad Standards Canada and the Canadian Broadcasting Standards Council. | ||||
| BRJR-1045 | Inclusive Journalism | 3 | ||
| The course focuses on the role of journalists to cover racialized and marginalized communities in our diverse society. Students will be educated on the history and rights of Indigenous peoples in Canada. Unconscious bias is discussed, and how to have inclusive, diverse and equitable representation and perspectives in a range of stories. | ||||
| Level 2 | ||||
| Take all of the following Mandatory Courses: | ||||
| COMM-3075 | Communications for Media | 3 | ||
| This course, designed for students who plan to work in the field of media, focuses on professional written and verbal communication skills. Students learn to prepare a variety of work-related documents. In addition, students learn about research methods and documentation formats. The principles of effective writing - organization, grammar, style, clarity, and tone - are reinforced throughout the course. The goal of the course is to prepare students for the communication tasks and considerations they will encounter in the media workplace in order to meet the needs of employers and/or the communities they will serve. | ||||
| RADO-1045 | Radio Programming | 2 | ||
| Students will learn how to schedule a broadcast day using broadcast specific software in addition to manipulating the database to prepare logs, add songs, modify clocks and prepare scheduling rules. | ||||
| MMED-1072 | Video for Radio | 2 | ||
| This course is designed to give students basic operational skills to shoot original video content with an emphasis on on-location type environments. Students will also be taught how to properly edit their videos. | ||||
| RADO-1046 | Voice & Personality Development | 3 | ||
| Students will continue to build their live on-air announcing skills using vocal techniques taught in this course. An understanding of how the voice is produced and feedback on their vocal style will guide development of effective modulation required to grow their unique on-air personality. | ||||
| RADO-1047 | Writing for Radio & Social Media 2 | 2 | ||
| Students will advance their understanding of broadcast writing for radio and social media and the importance of the position within the industry. Through practical and theoretical learning, supported by audio/visual examples and class discussions; students will continue to develop their craft while complying with the various provisions of the CRTC, Ad Standards Canada, and the Canadian Broadcasting Standards Council. Practical components will include writing broadcast copy for radio and the supported industry social media platforms taught in Writing for Radio & Social Media 1. | ||||
| RADO-3046 | Talk Radio 2 | 1 | ||
| This course is designed to develop a student's ability to successfully host a talk show. This includes choosing topics, targeting them to the audience, developing opinions, and presenting arguments clearly and concisely. | ||||
| MKTG-3043 | Radio Sales & Promotion | 2 | ||
| This course will focus on the seven step sales process as it relates to the media industry. Emphasis will be placed on the application of sales for the purpose of generating revenue for a radio station. Students will develop their skills through real world interactions with a local business owner in order to build a radio advertising campaign. | ||||
| RADO-1010 | Radio Production 2 | 3 | ||
| Students will further develop their radio production skills by adding extra elements to the basic mix effectively and creatively. Students will learn how to use the Delay/Dump system while operating on-air through hands-on testing. Students will also learn how to properly record and produce voice tracks for on-air purposes. | ||||
| MUSC-1015 | Miskasowin | 3 | ||
| This course provides students the opportunity to identify, explore, and share miskasowin, as well as discover music from alternative perspectives. Students will engage in reflective practice through conversation, collaboration, and storytelling. Each student's learning journey will investigate their own miskasowin and the role that music has played to impact their daily existence. | ||||
| Level 3 | ||||
| Gen Ed - Take a 3 credit General Education elective course. | ||||
| Take all of the following Mandatory Courses: | ||||
| RADO-5002 | Voice Acting & Development 1 | 2 | ||
| This course will develop the radio broadcasting students' skill to an employable level with emphasis on commercial script messaging, the preparation and delivery of reports, known as remote cut-ins from an advertisers place of business and adapting the presentation to the radio station and the clients needs. | ||||
| RADO-3047 | Broadcast Operations & Trends 1 | 3 | ||
| This course will teach students how to use the current systems used to operate all of the properties associated with the Broadcasting - Radio and Media Production program. Students will learn how these practices mirror industry standards though ongoing review and open discussions revolving around current news and trends within the radio industry. Students will also create video and social media content to not only support current station operation needs, but to develop those skills for industry use. | ||||
| RADO-3031 | Radio Production 3 | 2 | ||
| This course is designed to develop the students' ability to develop marketable production skill-sets. Students will be introduced to creating detailed and accurate soundscapes in order to improve skills learned in Production I and Production II, with a shift in focus to creative production. | ||||
| DIGL-1030 | Digital Media Design | 3 | ||
| This course will provide the radio broadcasting student an introduction to basic design elements in creating on-line static graphics. Students will learn proper design layout and proper use of colour to generate web graphics for radio stations. | ||||
| Level 4 | ||||
| Take all of the following Mandatory Courses: | ||||
| RADO-5003 | Voice Acting & Development 2 | 2 | ||
| This course will develop the student's ability to read non commercial/commercial scripted material including: news, sports, weather and entertainment reports at an employable level. In addition students will work on ad lib skills found through the practice of interviewing and generating short comments including story telling. | ||||
| RADO-3048 | Broadcast Operations & Trends 2 | 3 | ||
| Supporting the efforts of all students enrolled in Station Operation courses, while further developing industry skills and exploring current trends, this class will develop, organize, coordinate and provide daily practical support for all properties associated with the Broadcasting - Radio and Media Production program. Students will learn to critically analyze videos and social media posts created for radio, and critically analyze local/national broadcast markets. | ||||
| RADO-3049 | Radio Management & Career Development | 4 | ||
| The course is designed to develop a student's knowledge of various occupations and operations within broadcasting. Students will identify the roles and functions of individuals and departments along with knowledge of new broadcast media. Students will also prepare for second year operation of CIXX-FM by engaging in training shifts and learning the format of the station. This course also teaches the student how to acquire marketable job skills and establish a focused plan to secure employment. Students will also be required to create a resume, cover letter, and portfolio. | ||||
| Add'l Requirement | ||||
| Take 3 of the following courses - Normally taken in Levels 3 (1 course) and 4 (2 courses) | ||||
| RADO-3037 RADO-3032 RADO-3033 RADO-3035 RADO-3034 RADO-3038 RADO-3036 RADO-3044 RADO-3039 RADO-3040 RADO-3042 RADO-3041 RADO-3045 RADO-3043 | ||||
| RADO-3037 | Station Operations 1-Talk | 10 | ||
| This course will enable the radio broadcasting student to apply theoretical and practical knowledge gained in first year Talk courses and apply them towards developing and creating talk programming for all Fanshawe College broadcast properties. | ||||
| RADO-3032 | Station Operations 1-Talent Development | 10 | ||
| This course will enable the student to apply theoretical and practical knowledge gained in first year Announcing & Show Prep and Voice & Personality Development courses and apply them towards creating focused, targeted on-air content for all Fanshawe College media properties. | ||||
| RADO-3033 | Station Operations 1-Production | 10 | ||
| This course will enable the radio broadcasting student to apply theoretical and practical knowledge gained in first year production courses and apply them towards developing and creating properly produced content for all Fanshawe College broadcast properties. | ||||
| RADO-3035 | Station Operations 1-Promotion | 10 | ||
| This course will enable the radio broadcasting student to apply theoretical and practical knowledge gained in first year sales, marketing, and promotions courses and apply their learned skills in the day-to-day operation for all Fanshawe College broadcast properties by developing targeted station and community promotions. | ||||
| RADO-3034 | Station Operations 1-Programming | 10 | ||
| This course will enable the radio broadcasting student to apply theoretical and practical knowledge gained in first year radio programming courses and apply them towards programming for all Fanshawe College broadcast properties. | ||||
| RADO-3038 | Station Operations 1-Writing | 10 | ||
| This course will enable the radio broadcasting student to apply theoretical and practical knowledge gained in first year writing courses and apply them towards developing and creating focused, targeted commercial, promotional, and other written content for all Fanshawe College broadcast properties. | ||||
| RADO-3036 | Station Operations 1-Sales | 10 | ||
| This course will enable the radio broadcasting student to apply theoretical and practical knowledge gained in first year sales, marketing, and promotions courses and apply their learned skills in the day-to-day operation of all Fanshawe College broadcast properties. Students will be required to perform sales calls and work with community partners in developing targeted marketing plans. | ||||
| RADO-3044 | Station Operations 2-Talk | 10 | ||
| This course is open to students who wish to continue in Talk as an area of study in Station Operations 2. Students will apply theoretical and practical knowledge gained in first year Talk courses, and Station Operations 1-Talk, and apply them towards developing and creating talk programming for all Fanshawe College broadcast properties. | ||||
| RADO-3039 | Station Operations 2-Talent Development | 10 | ||
| This course is open to students who wish to continue in this discipline at an advanced level. Students will apply theoretical and practical knowledge gained in its pre-requisite course Station Operations 1 - Talent Development, creating focused, targeted, industry-standard on air and multi-platform content on all Fanshawe College media properties. | ||||
| RADO-3040 | Station Operations 2-Production | 10 | ||
| Students will apply theoretical and practical knowledge gained from Station Operations 1-Production, towards developing and creating properly produced content for all Fanshawe College broadcast properties. Students will also assist novice peers in Station Operations 1-Production by leading and supporting day-to-day production activities. | ||||
| RADO-3042 | Station Operations 2-Promotion | 10 | ||
| Students will advance their theoretical and practical knowledge gained during Station Operations 1-Promotions to a higher level. They will apply their learned skills in the day-to-day operation of all Fanshawe College broadcast properties by developing targeted station and community promotions. | ||||
| RADO-3041 | Station Operations 2-Programming | 10 | ||
| This course is open to students who wish to continue in Programming as an area of study in Station Operations 2. Students will apply theoretical and practical knowledge gained in first year radio programming courses, and Station Operations 1-Programming, and apply them towards programming on all Fanshawe College broadcast properties. | ||||
| RADO-3045 | Station Operations 2-Writing | 10 | ||
| This course is open to students who wish to continue Writing from Station Operations 1. Students will apply theoretical and practical knowledge gained Station Operations 1-Writing, and apply them towards developing and creating focused, targeted commercial, promotional, and other written content on all Fanshawe College broadcast properties. | ||||
| RADO-3043 | Station Operations 2-Sales | 10 | ||
| Students will advance their theoretical and practical knowledge gained during Station Operations 1-Sales. They will apply their learned skills in the day-to-day operation of Fanshawe College's four broadcast properties. Students will be required to perform sales calls and work with community partners in developing targeted marketing plans. | ||||
| Gen Ed - Electives | ||||
| Take 3 General Education credits - Normally taken in Level 3 | ||||
| Program Residency | ||||
| Students Must Complete a Minimum of 24 credits in this program at Fanshawe College to meet the Program Residency requirement and graduate from this program | ||||