Marketing Management

Master the art and science of marketing.

If you already have a diploma or degree, the Marketing Management program is for you. The program intensely focuses on marketing's role in driving value for business. Curriculum is largely centred on the case study method of learning and is designed to broaden your skills in the functional areas of marketing. You'll be required to assess situations and problems, manage ambiguity, develop and justify marketing strategies, and present solutions to peers and to real business clients. You can even choose to develop your marketing consulting skills, with the option of substituting two courses for an intensive consulting assignment with a real company.

Marketing Management is a two-semester Ontario College Graduate Certificate program. You'll graduate with superior analytical, decision-making, and communication skills, and be ready for a successful career in sales, marketing research, advertising and promotion, event planning, direct marketing, e-commerce, database marketing, promotions management, brand management, public relations, and/or media sales.

Laptop required. Laptops are used in and outside the classroom to simulate the increasingly mobile nature of the business world.

Applicants who do not possess a college diploma or university degree but have acquired substantial relevant employment experience may also be considered for the program.

Program coordinator:

Sherry McEvoy, B.Comm.
Phone: (519) 452-4430 ext. 4638
E-mail: smcevoy@fanshawec.ca