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Learn at your pace

Access all workshops anytime, anywhere.

Apply as you go

Put concepts into practice with guided exercises.

Connect when needed

Optional coaching sessions for guidance.

The Workshop Series

We recommend that you follow the workshops in order they are presented even if you’re familiar with a concept as the lessons contain information about resources and best practices.

Idea Development & Foundations

1. What's Your Big Idea?

This interactive workshop helps you generate and evaluate business ideas based on your skills, passions, and market demand. Come ready to be creative! No previous business knowledge required.

2. Entrepreneurship 101

A comprehensive introduction to entrepreneurship covering how to avoid failure, assess your readiness, understand business structures, conduct basic market research, plan effectively, and explore funding options.

3. Business Model Canvas

Master this strategic management tool that helps you describe, design, challenge, and pivot your business model. Learn how to create your first canvas using nine fundamental building blocks that visualize your entire business concept.

Market Research & Customer Understanding

4. Network Mapping

Identify your existing strengths and potential gaps, then connect with the partners and resources needed for success. Get introduced to London's Entrepreneurial Support Network and build valuable relationships.

5. Market Research

Transform your ideas with data-driven insights. Learn environmental and industry analysis techniques, effective competitor research methods, how to conduct a SWOT analysis, and where to find reliable information.

6. Customer Segmentation

Dive deep into understanding your customers and target markets. Learn to segment your audience effectively, analyze buying habits, and determine how much of the market you can realistically capture.

Business Development & Growth

7. Building a Business with Purpose

Use the Happy Startup Canvas to develop your company's mission, vision, values, and story. Understand your "why" and learn how to communicate it effectively to customers and stakeholders.

8. Value Proposition Canvas

Building on previous workshops, refine why customers will choose your business. Learn to identify customer pains and desired gains, then shape your offerings to address these needs effectively.

9. Refining Your Value Proposition

Develop clear, compelling communication that conveys your value across different channels and touchpoints. Learn how to write different value propositions while maintaining consistency with your core business concept.

10. Business Registration & Partnerships

Navigate the practical aspects of making your business official. Understand different ownership structures, learn how to select the right business name, and determine when to register for GST/HST or PST.

What Our Workshop Participants Say

Margi Gothi
Nails by Margi
Meet Margi Gothi, the founder of Nails by Margi, a business specializing in customized and premade...
Tammi Chen
TATA Games Studio
Meet Tammi Chen, one of the founders of TATA Games Studio. Combining their passion for creativity...
Dennis Ho
Wheel Easy
Dennis studied Motive Power Technology at Fanshawe College and has taken some entrepreneurship...

Enhance Your Learning

While all workshops are available for self-guided learning, our business coaches are here to help whenever you want personalized feedback or guidance. Book a session to discuss your workshop progress, get answers to specific questions, or receive tailored recommendations for your business.

Book a Coaching Session

Join Our Entrepreneurial Community

Connect with fellow entrepreneurs through our regular community events and online platform. Share experiences, exchange ideas, and build valuable relationships with others on the entrepreneurial journey.

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