Fanshawe College makes history at the Ontario Colleges Marketing Competition

Fanshawe College has won the Ontario Colleges Marketing Competition (OCMC) for the first time in the event’s 36-year history.

Comprised of students from the Lawrence Kinlin School of Business, Fanshawe’s team dominated the competition with the number of points scored and gold medals won by: 

• Crossing the 70-point barrier for total points – the first school to do it.
• Achieving the highest point total in OCMC history with 72.
• Winning five gold medals – the most ever in a single OCMC competition.  

“This is a historic win for our school, and it is a testament to the quality and hard work of the students and professors in our marketing programs,” says professor and Fanshawe’s OCMC head coach Jack Michienzi. “It has only been a few days since the competition ended and multiple students on the team have already been approached for job interviews and job offers based on their performance at the event.” 

The OCMC is a business case competition where students compete in 11 industry-specific areas: Advanced Marketing Strategy, Direct Marketing, Entrepreneurship, Integrated Marketing Communications, International, Marketing, Research, Prospect Pitch, Retail, Job Interview and Sales Presentation.  

In addition, students also compete in a Quiz Bowl where teams are evaluated on marketing concepts and current events. 

The following competitors won a medal or placed at the event:  

Gold Medal

• Marketing – Conner Latchford and Joshua Millard – Coach Mike Tucker
• Interactive Marketing Communications – Allie Rossiter and Jaedyn Laanstra – Coaches Dhaval Motwani and Diego Figueiredo
• Advanced Marketing – Avery Norris and Marion Denny – Coach Simone Moreau-Rodgers
• Retail Marketing – Lisa Jane Dawson and Elise Carlson – Coaches Soph Katsademas and John Trembley
• Prospect Pitch – Conner Latchford and Joshua Millard – Coach Michelle Lau 

Bronze Medal 

• Job Interview – Jeff Bowden – Coach Cliona Geraghty
• Market Research – Malcolm Hartland and Ryan Usher – Coach Kristin Cadotte and Natalie Gaudet
• International Marketing – Elise Carlson and Mackenzie Preszcator – Coach Lina Manuel 

4^th Place

• Entrepreneurship – Lisa Jane Dawson and Elise Carlson – Coach Soph Katsademas and John Trembley 

Fanshawe was one of 13 colleges across Ontario that competed over two days at St. Clair College in Windsor, Ontario.