Groups of students from the College’s GIS and Urban Planning program have collaborated to propose unique visions for a sustainable redevelopment of 100 Kellogg Lane, the former cereal factory and long-time London landmark being transformed into a million-square-foot tourist destination. The annual week-long experiential learning project provides an opportunity for students to apply concepts they have learned in the classroom to solve real-life community design challenges. 


The project challenged teams to develop and present a plan that incorporates “Green the City” urban design objectives of greening, food production, healthiness and renewable energy production for the seven-hectare site south of Dundas Street.


William Pol, professor of the GIS and Urban Planning program, says staff, faculty and community members have enjoyed guiding the students and watching the designs take shape. “Through discussion, feedback and creativity, these designs provide the inspiration for a sustainable future of what promises to be an important cornerstone of east London,” he says.


Using site visit research, creative design solutions, computer mapping and modelling, students designed renewed buildings, building façades, public realm and circulation patterns. The designs were presented to a panel that included representatives from the City of London, the Old East Village Community Association and the site’s owners for their consideration during an online judging Friday, February 18. The panel presented first place, first runner-up and third place awards. 


Winning entries for the sustainable future of 100 Kellogg Lane:

First Place Project Kellogg Park by the Red Brick Revitalization Group

Students: Brent House, Alexander Kanski, Quinn Keep, Kyujin Lee, Braedan Howard, Manveer Lail and Kristina Pavlou


First Runner-up Project East 8 by the EcoWorx Solutions
Students: Parham Borna, Jonah Schofield, Brett Longfield, Jocelynn Thomas, Nicole De Carvalho and William Ramalheiro


Third Place Project Kellogg Commons by the Little Creek Developments
Students: Greg Robinson, Zohar Sandler, Olga Mubanga, Shu On Lai, Grant Eveleigh, Hannah Musni and Kathryn Brightwell


Kellogg Park Master Plan by Red Brick Revitalization


Kellogg Park visualization by Red Brick Revitalization