Founded by Ameen Fadel, at the age of 16 in Lakeshore, Ontario, Cedar Valley began with the creation of Canada’s first bottled Fattoush salad dressing. With a small grant from Ameen’s school board and his mom’s signature recipe, he had all he needed to begin his venture. Fast forward to 2022, Cedar Valley’s line of salad dressings and pita chips are sold in major retailers across Canada such as Sobeys, Whole Foods Market, and Amazon.
Project Summary
Cedar Valley reached out to the CRI to improve and optimize their production operation now that their market demand was increasing. A scale-up plan was designed and overall optimization was conducted for their pita chips.
The Challenge
Cedar Valley’s increase in market demand was putting pressure on their production operations and ability to meet large orders. Cedar Valley needed a production map and analysis to quantify what it looked like to scale up and add production infrastructure.
The Solution
The research team at Fanshawe:
- Analyzed and mapped the cost of each production stage for six pita chips produced by Cedar Valley
- Identified efficiency improvements, how to better manage human resources, and scheduling of operations
- Recommended two new food processing equipment upgrades to introduce automation for consistency and product quality
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