Applied Social Media in Business

Overview

Applied Social Media in Business

Learners explore the application of social media in business organizations. A range of topics, such as corporate branding, fundraising, social media advocacy campaigns, how to realign and utilize traditional approaches to marketing, and advertising and branding using social media are discussed. Best practices for using social media as a learning and collaboration tool within organizations and in a professional networking and expertise-sharing capacity are also discussed and established.
Course Code:
BUSI-1206
Area of Interest:
Business, Finance & Administration
Prerequisites:

Take MKTG-1107 (Social Media Intro) MKTG-1105 (Social Media Strategy) COMM-1147 (Monitoring & Measurement)

Course Offerings

Fall 2021

to
$381.21
Delivery:
Online
Location:
London
Section Number:
52LC
Refund Policy:
14 days after course start date

Winter 2022

to
$381.21
Registration Opens
Delivery:
Online
Location:
London
Section Number:
50LC
Refund Policy:
14 days after course start date

Course Details

More details