Overview

Monitoring & Measurement

Learners explore how to monitor and measure the impact of a social media strategy or social media efforts. Specifically, learners learn which tools are available for monitoring and measuring social media efforts. Through online discussion, learners discuss the challenges of ongoing measurement in a rapidly changing field and explore strategies for addressing these challenges. Learners are also introduced to basic Search Engine Optimization (SEO) and how social media efforts can lead to increased and effective website traffic.
Course Code:
COMM-1147
Area of Interest:
Business, Finance & Administration
Prerequisites:

Take MKTG-1107 (Social Media Intro)

Course Offerings

Fall 2021

to
$381.21
Delivery:
Online
Location:
London
Section Number:
52LC
Refund Policy:
14 days after course start date

Winter 2022

to
$381.21
Registration Opens
Delivery:
Online
Location:
London
Section Number:
50LC
Refund Policy:
14 days after course start date
to
$381.21
Registration Opens
Delivery:
Online
Location:
London
Section Number:
52LC
Refund Policy:
14 days after course start date

Course Details

More details