Overview
CRM Business Strategy
Develop enterprise-wide awareness of the implications related to the implementation of an integrated CRM Strategy. Students will work through scenarios to help reinforce the concepts related to CRM and how a customer focused organization can benefit. The activities will focus on developing an understanding of the concepts related to org. structure and management, measurement, and structured CRM approach.
Course Code:
MGMT-6163
Area of Interest:
Prerequisites:
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Course Offerings
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Course Details
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