Overview

Principles of Marketing 1

This course is designed to provide an overview of the decisions that face Marketers in today's fast-paced and competitive business environment. Students will learn that marketing is not only advertising but a broad set of activities designed to satisfy consumer needs and wants. Students examine the information Marketers require for effective decision-making and learn the basic elements of the marketing planning process.

Course Code: 
MKTG-1012
Area of Interest: 
Business, Finance & Administration

Course Offerings

Fall 2019

September 3, 2019 to December 18, 2019
$297.40
Delivery:
Online
Campus Code:
London Campus Off Site
Days & Times:
Section Number: 40LC
Refund Policy: 14 days after course start date