Overview

Marketing 1

Marketing 1 is the first course of a two course introduction to marketing designed to provide students with a sound grounding in the field of marketing. Emphasis is placed on the formulation of integrated marketing strategies that play a role in achieving organizational objectives. The course is divided into four segments: marketing process and marketing environments, marketing planning and information collection processes, buyer behaviour and targeting strategies, and marketing mix (two components of the mix are discussed: product and price).
Course Code:
MKTG-1081
Area of Interest:
Business, Finance & Administration

Course Offerings

Fall 2020

to
$398.75
Delivery:
Online
Location:
London
Section Number:
50LC
Refund Policy:
14 days after course start date

Course Details

More details

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