Overview
Marketing 1
Marketing 1 is the first course of a two course introduction to marketing designed to provide students with a sound grounding in the field of marketing. Emphasis is placed on the formulation of integrated marketing strategies that play a role in achieving organizational objectives. The course is divided into four segments: marketing process and marketing environments, marketing planning and information collection processes, buyer behaviour and targeting strategies, and marketing mix (two components of the mix are discussed: product and price).
Course Code:
MKTG-1081
Area of Interest:
Business, Finance & Administration
Prerequisites:
Credential:
Course Offerings
Thank you for your interest in this course. At this time, there are no upcoming classes scheduled. New offerings in future terms will appear below so you are encouraged to check back again throughout the year. To inquire about when upcoming classes might be planned, please fill in the form on this page and we will respond shortly.
Course Details
More details
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- How to assess if part-time learning is right for you
- Part-time learning options and the differences between each
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