Marketing 1 is the first course of a two course introduction to marketing designed to provide students with a sound grounding in the field of marketing. Emphasis is placed on the formulation of integrated marketing strategies that play a role in achieving organizational objectives. The course is divided into four segments: marketing process and marketing environments, marketing planning and information collection processes, buyer behaviour and targeting strategies, and marketing mix (two components of the mix are discussed: product and price).
Area of Interest:
Business, Finance & Administration
- Fanshawe’s commitment to academic quality and student success is stronger than ever.
- In 2018, Ayden Miller (keyboard/synthesizer), Stefan Boulineau (lead vocals) and Cole Wilson (lead guitar) formed their band New Friends while working together in the studio of Fanshawe Music Industry Arts program.