Overview

Marketing 1

Marketing 1 is the first course of a two course introduction to marketing designed to provide students with a sound grounding in the field of marketing. Emphasis is placed on the formulation of integrated marketing strategies that play a role in achieving organizational objectives. The course is divided into four segments: marketing process and marketing environments, marketing planning and information collection processes, buyer behaviour and targeting strategies, and marketing mix (two components of the mix are discussed: product and price).

Course Code: 
MKTG-1081
Area of Interest: 
Business, Finance & Administration

Course Offerings

Winter 2020

January 14, 2020 to April 21, 2020
$398.40
Delivery:
Online
Campus Code:
London
Days & Times:
Section Number: 50LC
Refund Policy: 14 days after course start date