Social Media Marketing

Some call it social media marketing. Some refer to it as digital media. Some include mobile marketing. This course provides the student with a fundamental understanding of many of the different digital channels including: social, mobile, games, and other emerging digital channels of communication. Once an understanding of each of the channels is established, the student then learns how to integrate the messages and media into coordinated strategies to achieve stated marketing objectives. This is an OntarioLearn course offered online through the host college, St. Lawrence College.