Overview

Marketing Digitally

This course introduces a variety of web-based and digital marketing approaches. Students will examine the new and fast-changing opportunities for marketers resulting from the changing use of digital media, including search engine strategies, websites, social media, and mobile communication. The course provides students with the opportunity to observe, evaluate and recommend online marketing strategies with an emphasis on measurement of online marketing activity.

Course Code: 
MKTG-1089
Area of Interest: 
Business, Finance & Administration

Course Offerings

Winter 2020

January 14, 2020 to April 21, 2020
$380.34
Delivery:
Online
Campus Code:
London
Days & Times:
Section Number: 50LC
Refund Policy: 14 days after course start date