Overview

Sales & Marketing

This course introduces the student to consumer-based services marketing and sales as applied tot he Long Term Care and Retirement Communities industry. Students will define marketing and demonstrate an understanding of consumer behavior, market segmentation, the marketing mix, application to the marketing plan, and the principles of selling.

Course Code: 
MKTG-1098
Area of Interest: 
Business, Finance & Administration

 

Thank you for your interest in this course. At this time, there are no upcoming classes scheduled. New offerings in future terms will appear below so you are encouraged to check back again throughout the year. To inquire about when upcoming classes might be planned, please fill in the form on this page and we will respond shortly.