Sales & Marketing

This course introduces the student to consumer-based services marketing and sales as applied tot he Long Term Care and Retirement Communities industry. Students will define marketing and demonstrate an understanding of consumer behavior, market segmentation, the marketing mix, application to the marketing plan, and the principles of selling.

Course Code: 
Area of Interest: 
Business, Finance & Administration

Course Offerings

Fall 2019

September 10, 2019 to December 17, 2019
Campus Code:
London Campus Off Site
Days & Times:
Section Number: 50LC
Refund Policy: 14 days after course start date