Developing a Social Media Strategy

Overview

Developing a Social Media Strategy

Learners develop a social media strategy. The focus is on skill-building and on creating and implementing a social media strategy including identifying and working with social media tools, assessing how tools support overall branding, advertising, marketing and/or communication strategies. Learners explore, identify and engage online communities that support internal and external social media strategies. In addition, learners are introduced to resources that aid in the development and implementation of effective social media strategies. Through case studies, learners explore both best practices and cautions when designing social media strategies.
Course Code:
MKTG-1105
Area of Interest:
Business, Finance & Administration
Prerequisites:

Take MKTG-1107 (Social Media Intro)

Course Offerings

Fall 2021

to
$381.21
Delivery:
Online
Location:
London
Section Number:
52LC
Refund Policy:
14 days after course start date

Winter 2022

to
$381.21
Registration Opens
Delivery:
Online
Location:
London
Section Number:
50LC
Refund Policy:
14 days after course start date
to
$381.21
Registration Opens
Delivery:
Online
Location:
London
Section Number:
52LC
Refund Policy:
14 days after course start date

Course Details

More details