Overview

Developing a Social Media Strategy

Learners develop a social media strategy. The focus is on skill-building and on creating and implementing a social media strategy including identifying and working with social media tools, assessing how tools support overall branding, advertising, marketing and/or communication strategies. Learners explore, identify and engage online communities that support internal and external social media strategies. In addition, learners are introduced to resources that aid in the development and implementation of effective social media strategies. Through case studies, learners explore both best practices and cautions when designing social media strategies.

Course Code: 
MKTG-1105
Area of Interest: 
Business, Finance & Administration

Course Offerings

Summer 2020

May 12, 2020 to June 30, 2020
$380.34
Delivery:
Online
Campus Code:
London
Days & Times:
Section Number: 50LC
Refund Policy: 14 days after course start date
July 2, 2020 to August 20, 2020
$380.34
Delivery:
Online
Campus Code:
London
Days & Times:
Section Number: 52LC
Refund Policy: 14 days after course start date