Overview

Marketing 2

Marketing 2 is the second course of a two course Introduction to Marketing designed to provide students with a sound grounding in the field of marketing. Emphasis is placed on the formulation of integrated marketing strategies that play a role in achieving organizational objectives. The course is divided into four segments; price strategy and management; distribution management; marketing communications; and emerging directions in marketing. The first three segments of Marketing 2 provides coverage of the remaining components of the marketing mix that was introduced in Marketing 1.

Course Code: 
MKTG-3035
Area of Interest: 
Business, Finance & Administration
Prerequisites: 
TAKE MKTG-1081 (Marketing 1)

Course Offerings

Fall 2019

September 10, 2019 to December 17, 2019
$398.40
Delivery:
Online
Campus Code:
London Campus Off Site
Days & Times:
Section Number: 50LC
Refund Policy: 14 days after course start date