Sales, Marketing & Digital Channels

This course develops the students' understanding of the intersection between sales and marketing in both the brick-and-mortar and digital worlds. Exposure to online marketing tactics and mobile communications will increase student's digital literacy. Students will learn to identify their clients'/customers' needs, speak to those needs, and select solutions that add the most value to their clients/customers, irrespective of the channel in which they operate. At the end of the course students will be able to seamlessly integrate tactics across channels, operating in the omni-channel universe.
Course Code:

Course Offerings

Fall 2024

London Campus Off Site
Section Number:
Refund Policy:
14 days after course start date

Course Details

More details
photo of the front page of the part-time studies guide

Download the Part-time Studies Guide


What's included:

  • How to assess if part-time learning is right for you
  • Part-time learning options and the differences between each
  • How to pay for your part-time education
  • Part-time options within your area of interest
  • How to sign up for part-time studies and where to get help


Learn how to download