Overview

Sales, Marketing & Digital Channels

This course develops the students' understanding of the intersection between sales and marketing in both the brick-and-mortar and digital worlds. Exposure to online marketing tactics and mobile communications will increase student's digital literacy. Students will learn to identify their clients'/customers' needs, speak to those needs, and select solutions that add the most value to their clients/customers, irrespective of the channel in which they operate. At the end of the course students will be able to seamlessly integrate tactics across channels, operating in the omni-channel universe.
Course Code:
MKTG-5009

Course Offerings

Fall 2024

to
$297.40
Delivery:
Online
Location:
London Campus Off Site
Section Number:
40LC
Refund Policy:
14 days after course start date

Course Details

More details
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