Overview

Sales, Marketing & Digital Channels

This course develops the students' understanding of the intersection between sales and marketing in both the brick-and-mortar and digital worlds. Exposure to online marketing tactics and mobile communications will increase student's digital literacy. Students will learn to identify their clients'/customers' needs, speak to those needs, and select solutions that add the most value to their clients/customers, irrespective of the channel in which they operate. At the end of the course students will be able to seamlessly integrate tactics across channels, operating in the omni-channel universe.
Course Code:
MKTG-5009

Course Offerings

Thank you for your interest in this course. At this time, there are no upcoming classes scheduled. New offerings in future terms will appear below so you are encouraged to check back again throughout the year. To inquire about when upcoming classes might be planned, please fill in the form on this page and we will respond shortly.

Course Details

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