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Overview
Program Description
This program is designed to enhance students knowledge of the
sport and event marketing industry. Successful students will learn
through these sets of courses how to: Plan, execute and evaluate
analytics strategies related to the promotion of sports and event
related activities to meet the needs of contracted not-for-profit
or for-profit organizations. Create, develop and evaluate
sponsorship and partnership activation opportunities to support and
enhance marketing strategies for sports and events. Problem solve
and recommend unique solutions to sport and event management
business problems to ensure success for the proprietor, target
audience, and sponsors of the sport or event. Develop sales and
marketing strategies where increasing participation, leveraging
investment or encouraging the sale of sport and event management
related products and services are required.
All these courses pathway into the graduate certificate
program Sport and Event Marketing at Fanshawe College
Please note these courses are developed for students with
prior post-secondary education or experience in the marketing
industry.
Courses
Program Requirements
| Level 1 | ||||
| Take all of the following Mandatory Courses: | ||||
| MKTG-1093 | Sports, Entertainment & Event Marketing | 3View More Details about MKTG-1093 | ||
| This course exposes students to the growing field of sports and entertainment marketing with a focus on the theory and practice. This course explores the planning and marketing of sports, entertainment and events. Students learn about the planning, promotion and evaluation of special events within these specific industries. While focusing on the practical application of theory, students will study topics such as sport/event branding, athletes and/or performers, sports/entertainment organizations and special events and sponsorship. | ||||
| MKTG-6030 | Festivals, Sports & Events Management | 3View More Details about MKTG-6030 | ||
| Students will learn the process of conducting a business analysis of a Festival including business planning, funding, fundraising, marketing and promotional strategies. Students will develop a business plan for a Community Festival to include specific recommendations on marketing and promotions strategies. | ||||
| MKTG-6032 | Sponsorship Activation & Analysis | 3View More Details about MKTG-6032 | ||
| This course features an examination of corporate sponsorship, its growing role and importance in the corporate/brand marketing mix; importance to event and property producers/organizers, participants, athletes, entertainers, communities and the media. Additionally, an overview of the industry and instruction on effective methods to plan, price, organize, acquire, implement, measure, and evaluate sponsorships including the development of a corporate sponsorship plan. Topics to be covered include measurement and empirical analysis, commercial returns (ROI/ROO), measurement techniques and metrics, and analysis of results. | ||||
| PBRL-6021 | Sport Media & Public Relations | 3View More Details about PBRL-6021 | ||
| This course provides an analysis of the role of public relations and mass media in sports communication. Technology of sports PR is combined with an examination of the public's relationship with athletes and sports. This course will also explore the techniques and activities used to promote events, organizations and athletes. Topics include the creation and sustainability of brand awareness, media management, and the examination of established and emerging media trends in the digital environment. Course content will incorporate and reinforce the skills/concepts that you have learned throughout your studies to date, increasing your knowledge and perspective on the world of sports media and PR. | ||||
| Program Residency | ||||
| Students Must Complete a Minimum of 3 credits in this program at Fanshawe College to meet the Program Residency requirement and graduate from this program | ||||
Program Details
Program Code
SPE1
Delivery
Topic Area
Business
Credential
