Overview

Sponsorship Activation & Analysis

This course features an examination of corporate sponsorship, its growing role and importance in the corporate/brand marketing mix; importance to event and property producers/organizers, participants, athletes, entertainers, communities and the media. Additionally, an overview of the industry and instruction on effective methods to plan, price, organize, acquire, implement, measure, and evaluate sponsorships including the development of a corporate sponsorship plan. Topics to be covered include measurement and empirical analysis, commercial returns (ROI/ROO), measurement techniques and metrics, and analysis of results.
Course Code:
MKTG-6032
Area of Interest:
Prerequisites:
Credential:

Course Offerings

Thank you for your interest in this course. At this time, there are no upcoming classes scheduled. New offerings in future terms will appear below so you are encouraged to check back again throughout the year. To inquire about when upcoming classes might be planned, please fill in the form on this page and we will respond shortly.

Course Details

More details
photo of the front page of the part-time studies guide

Download the Part-time Studies Guide

 

What's included:

  • How to assess if part-time learning is right for you
  • Part-time learning options and the differences between each
  • How to pay for your part-time education
  • Part-time options within your area of interest
  • How to sign up for part-time studies and where to get help

 

Learn how to download