Professional Sales Essentials

Registration in a program is done on a course-by-course basis each term. The expected availability of courses is displayed below but may change throughout the year. Click on the arrows below to confirm upcoming course offerings and to add a course to your online shopping cart. For assistance, please use the inquiry form on this page or call 519-452-4277.


Organizations rely on successful sales professionals to generate revenue flow, identify new business opportunities and grow profits. The Professional Sales Essentials program is designed to provide learners with a selection of introductory courses specific to sales for professionals looking to upskill their knowledge in the area of professional sales. Students will explore buyer behaviour, learn to organize and present effective sales presentations, and examine skills and attitudes essential to the successful salesperson. Students will also gain introductory exposure to current social media and digital marketing trends.


MKTG-3007 Selling Fundamentals

MKTG-1094 Marketing Presentations - coming soon

MKTG-1095 Digital Marketing

Program Details

More details

Program Details

Program Code
Topic Area
Declaration of Academic Achievement