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Overview

Program Description

Organizations rely on successful sales professionals to generate revenue flow, identify new business opportunities and grow profits. The Professional Sales Essentials program is designed to provide learners with a selection of introductory courses specific to sales for professionals looking to upskill their knowledge in the area of professional sales. Students will explore buyer behaviour, learn to organize and present effective sales presentations, and examine skills and attitudes essential to the successful salesperson.  Students will also gain introductory exposure to current social media and digital marketing trends.

Courses

Program Requirements

Level 1
Take all of the following Mandatory Courses:
Expected Availability
CreditsFall Winter Summer
Selling FundamentalsMKTG-30074YesYes
A course to demonstrate skills of selling such as: awareness of buyer behaviour, ability to organize an effective sales presentation, ability to present an effective sales presentation and comprehension of skills and attitudes essential to the successful salesperson.
Marketing PresentationsMKTG-10943NoYes
Winning marketers survive on effective presentation techniques. A brilliant idea, an incredible story, even a guaranteed cure for male baldness, can all be lost in obscurity without a skilled delivery of a well-crafted message. This course, by providing the proper building blocks for a marketing presentation, will enable you, the student, to successfully craft and deliver this message in a variety of business situations. Never was there a more perfect training platform to foster your success in front of a large audience or even in a job interview. To develop these skills, each student will prepare and deliver multiple marketing presentations in front of their peers. A thorough exploration of proven practices will take place to aid in the creation of your presentation content. A myriad of basic visual and design techniques will also be introduced to demonstrate the importance of these concepts to marketing presentations in a variety of real world settings. Lastly, the use of multimedia tools and presentation software will be analyzed for its ability to integrate visual and textual information into presentations.
Digital MarketingMKTG-10953YesNo
The Digital Marketing course will give students an introductory exposure to current social media and digital marketing trends.

Program Residency
Students Must Complete a Minimum of 3 credits in this
program at Fanshawe College to meet the Program Residency
requirement and graduate from this program

Program Details

Program Code
PSE1
Delivery
Part-Time
Online
Topic Area
Business