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Fanshawe’s four-year Honours Bachelor of Commerce (Digital Marketing) degree program will provide you knowledge of the core fundamentals of business including business strategy, management, human resources, accounting and leadership. You’ll also receive cutting-edge training with specialized digital marketing courses, including brand management and media integration, analytics, strategic website management and search engine marketing.

This course introduces a variety of web-based and digital marketing approaches. Students will examine the new and fast-changing opportunities for marketers resulting from the changing use of digital media, including search engine strategies, websites, social media, and mobile communication. The course provides students with the opportunity to observe, evaluate and recommend online marketing...

The Digital Marketing course will give students an introductory exposure to current social media and digital marketing trends.

This course develops the students' understanding of the intersection between sales and marketing in both the brick-and-mortar and digital worlds. Exposure to online marketing tactics and mobile communications will increase student's digital literacy. Students will learn to identify their clients'/customers' needs, speak to those needs, and select solutions that add the most value to their clients...

Gain a fundamental yet advanced introduction to eMarketing, including improving email promotions, analyzing your web site traffic, doing search engine optimization, and how to successfully employ online advertising. No eMarketing experience is necessary. If you are already at an advanced level, your instructors are experts and can provide the latest most advanced information and answer your...

This one-year post-grad program is designed for university and college graduates looking for a career in the marketing management sector. The mix of digital marketing courses offered will provide you with a competitive advantage in today’s job market. You'll graduate with superior analytical, decision-making, and communication skills, and be ready for a successful career in sales, marketing research, advertising and promotion, event planning, direct marketing, digital marketing, marketing analytics, promotions management, brand management, public relations, and/or media sales.

This two-year business marketing diploma program is designed for those looking to gain strong foundational skills to work within the marketing industry. Not only will you take courses in traditional and digital marketing concepts, market research, customer analysis and communications, but you’ll also gain an understanding of accounting and economics. You’ll graduate with confidence and a knowledge base to kickstart an exciting and successful marketing career.

Build on your business marketing diploma with this advanced diploma in business administration marketing. You’ll gain specialized knowledge and experience in entertainment and event marketing; market research; customer relationship management; global marketing; sales management; new media marketing; web design and more. You’ll also have the opportunity to apply to further develop your consulting skills with the option of substituting two courses for the intensive community consultancy program, working with live clients to solve real problems.

This one-year post-grad program is designed to leverage your existing post-secondary education in marketing with a specialization in the area of sports and event management and with functional knowledge to enhance skills in core areas including professional and amateur sports organizations, minor sports associations, private and public sports facilities, not-for-profit groups, telecommunications companies and other sports-related businesses.

Fashion Marketing and Management is where your eye for style and business meet. If you are passionate about the world of fashion and have a keen eye for what will sell, our fashion marketing program can help you start your career in various industries such as apparel (adult and children’s), home goods, giftware and accessories. Through a unique combination of business, visual and technology courses, you will graduate with the skills you need to launch a career in retail management, visual merchandising, digital marketing, social media management, styling, brand development & management, and more.