Overview

Google Analytics

Website analytics help organizations understand where their internet traffic is coming from and how engaged that traffic is with their sites content. This information should guide decisions related to paid search program management, search engine optimization, and content redesign. While there are many web analytics programs available, Google Analytics (GA) is a free tool available to anyone with a website. Consequently, it is the most widely used website statistics service in use today. In this course, students will learn how core website traffic statistics are calculated such as time on site, avg. pageviews, number of visits, bounce rate, etc. Students will also learn to interpret trends and make recommendations. Students will become familiar with the GA interface and its reporting capabilities.

Course Code: 
MGMT-5074
Area of Interest: 
Business, Finance & Administration

Course Offerings

Fall 2019

September 3, 2019 to December 18, 2019
$297.40
Delivery:
Online
Campus Code:
London Campus Off Site
Days & Times:
Section Number: 40LC
Refund Policy: 14 days after course start date