Overview

Marketing Research

The Marketing Research course provides a framework of fundamental research methods including traditional quantitative tools and qualitative applications. In this course students will understand the interrelationship among the parts of the research process to gain the appropriate degree of confidence in a particular research result. Current research practices and processes including trends in technology assisted research are assessed in their ability to address the challenges facing Canadian market researchers. Marketers must understand their client's needs and the role of marketing research as a valuable tool in the marketing process. This course emphasizes the challenge to be competitive in today's rapidly changing global marketplace in order to be, cost-effective, accurage and timely in making marketing decisions. Real world applications will be addressed to provide learners with the opportunity to apply the research process.

Course Code: 
MKTG-1065
Area of Interest: 
Business, Finance & Administration

Course Offerings

Winter 2020

January 14, 2020 to April 21, 2020
$398.40
Delivery:
Online
Campus Code:
London
Days & Times:
Section Number: 50LC
Refund Policy: 14 days after course start date