Overview

Social Media Branding

The line between personal and professional use of social media and the impact it has on both spheres is rarely clear. Learners develop an understanding of best practices for employee behaviour using social media and explore the common social media roles within an organization. Through the exploration of topics surrounding online behaviour and responsibility, learners develop personal branding guidelines; identify differences between being personal and personable online, and establish guidelines on how to create appropriate separation of professional versus personal life. Through case studies, learners analyze the effects of online behaviour, identify the importance of respect and transparency, as well as how to react to criticism/attack and to always publish responsibly.

Course Code: 
MKTG-1106
Area of Interest: 
Business, Finance & Administration

Course Offerings

Summer 2020

May 12, 2020 to June 30, 2020
$296.06
Delivery:
Online
Campus Code:
London
Days & Times:
Section Number: 50LC
Refund Policy: 14 days after course start date
July 2, 2020 to August 20, 2020
$296.06
Delivery:
Online
Campus Code:
London
Days & Times:
Section Number: 52LC
Refund Policy: 14 days after course start date