Overview

Social Media Branding

The line between personal and professional use of social media and the impact it has on both spheres is rarely clear. Learners develop an understanding of best practices for employee behaviour using social media and explore the common social media roles within an organization. Through the exploration of topics surrounding online behaviour and responsibility, learners develop personal branding guidelines; identify differences between being personal and personable online, and establish guidelines on how to create appropriate separation of professional versus personal life. Through case studies, learners analyze the effects of online behaviour, identify the importance of respect and transparency, as well as how to react to criticism/attack and to always publish responsibly.
Course Code:
MKTG-1106
Area of Interest:
Business, Finance & Administration

Course Offerings

Fall 2020

to
$296.41
Delivery:
Online
Location:
London
Section Number:
52LC

Winter 2021

to
$296.41
Registration Opens
Delivery:
Online
Location:
London
Section Number:
50LC
to
$296.41
Registration Opens
Delivery:
Online
Location:
London
Section Number:
52LC

Course Details

More details

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