Business - Marketing

Courses

Business - Marketing-2022/2023

Level 1
Take all of the following Mandatory Courses:
ACCT-1100Principles of Accounting 13
This course introduces the student to the Principles of Accounting, and includes an exploration of the underlying concepts that guide the preparation of accounts for individuals and organizations. It is designed to teach the student, regardless of program destination, an essential life skill - an understanding of Net Worth, and its importance to business success and the financial well being of the individual.
WRIT-1032Reason & Writing Business 13
This course will introduce business students to essential principles of reading, writing, and reasoning at the postsecondary level. Students will identify, summarize, analyze, and evaluate multiple short readings and write persuasive response essays to develop their vocabulary, comprehension, grammar, and critical thinking.
MKTG-1012Principles of Marketing 13
This course is designed to provide an overview of the decisions that face Marketers in today's fast-paced and competitive business environment. Students will learn that marketing is not only advertising but a broad set of activities designed to satisfy consumer needs and wants. Students examine the information Marketers require for effective decision-making and learn the basic elements of the marketing planning process.
MATH-1052Business Math3
This course provides a review of basic arithmetic and algebra as well as providing students with mathematical tools and concepts needed for other college courses and in future employment. This course is to prepare students for later courses in Marketing, Business, Financial Planning, Accounting, Purchasing and Insurance.
BUSI-1060Strategies for Success1
This course presents and helps to develop some of the skills required to achieve academic and career success. Areas of focus include college resources, study skills, time management, academic integrity, emotional self-awareness and social skills development. Additionally, emphasis is placed on career readiness and preparation.
BUSI-1005Introduction to Business Processes3
This course explores the various functional areas of business in Canada and demonstrates the interrelationship among these areas. Students are introduced to many concepts, including major business trends, the role of government in business, marketing, operations, employee-management issues, financial resources management, business ethics and social responsibility.

Level 2
Gen Ed - Take a 3 credit General Education elective course.
Take all of the following Mandatory Courses:
MKTG-1028Secondary Market Research3
This course provides an introduction to marketing research. It focuses on the collection, analysis and reporting of secondary data (data that has already been published) for planning, evaluating and improving marketing programs. Secondary data is used to answer questions about the size and segmentation of markets, competitor strategies, media effectiveness and changing customer needs. Students will be introduced to paper-based, database and Internet sources of marketing data and information and will complete a research project.
MKTG-1054Principles of Advertising & Branding3
This course examines the role of advertising media and promotions in Marketing and explores the concept of integrated marketing communications. Students are provided with an overview of advertising and branding and its role in modern marketing. Students will explore various ways of delivering messages to a target audience.
MKTG-1094Marketing Presentations3
Winning marketers survive on effective presentation techniques. A brilliant idea, an incredible story, even a guaranteed cure for male baldness, can all be lost in obscurity without a skilled delivery of a well-crafted message. This course, by providing the proper building blocks for a marketing presentation, will enable you, the student, to successfully craft and deliver this message in a variety of business situations. Never was there a more perfect training platform to foster your success in front of a large audience or even in a job interview. To develop these skills, each student will prepare and deliver multiple marketing presentations in front of their peers. A thorough exploration of proven practices will take place to aid in the creation of your presentation content. A myriad of basic visual and design techniques will also be introduced to demonstrate the importance of these concepts to marketing presentations in a variety of real world settings. Lastly, the use of multimedia tools and presentation software will be analyzed for its ability to integrate visual and textual information into presentations.
COMP-3077Excel for Business Adv3
Modern spreadsheet programs perform far beyond simple number crunching. The functionality of Microsoft Excel continues to move the application into new venues such as visual interactive data presentations or sales proposals. Given the now commonplace nature of the program, it is crucial that all business minded professionals have a comprehensive knowledge of MS Excel. Upon successful completion of this curriculum, students will be trained in MS Excel 2016 for MOS (Microsoft Office Specialist) expert level Excel certification. MOS testing is available at certified testing centers across Canada.
ECON-1002Economics 13
Economics I is an introductory microeconomics course which covers a broad curriculum of microeconomic principles. Students will study the foundations of economic choice, market pricing, consumer behaviour, business decision making, market structure and policy development in a small open economy like Canada.

Level 3
Take all of the following Mandatory Courses:

Group 1
COMM-3020Professional Communication3
This course develops students' literacy and professional communication skills. Students focus on current business issues and convey relevant meaning in oral and written format. The main themes of the course include writing reports and other relevant business documents (e.g. letters, short reports); communicating in groups and meetings; awareness of intercultural communication and diverse audiences; the job search (including resumes and cover letters); business; business rhetoric in speaking and writing; summarizing and evaluating current business-related readings; delivering presentations; researching and documenting reports using APA format; and self-editing skills.
MKTG-3033Advertising: Emerging & Traditional4
This course is designed to further develop student understanding of the advertising industry and the role that advertising plays in achieving marketing and business objectives by introducing students to a variety of media alternatives available to advertisers. The course incorporates the process of media planning and the development of media campaigns to meet organizational objectives through consideration of media objectives, media strategies, and media execution. The course will focus on the major media options available to todays marketer, including television, radio, print, Internet, social media, mobile, and outdoor. Emphasis will be placed on evaluating the use and effectiveness of various media alternatives, the strategic considerations for choosing and using the alternatives, and the benefits and drawbacks for each.
MKTG-3007Selling Fundamentals4
A course to demonstrate skills of selling such as: awareness of buyer behaviour, ability to organize an effective sales presentation, ability to present an effective sales presentation and comprehension of skills and attitudes essential to the successful salesperson.
MKTG-1055Marketing Metrics3
Organizations are becoming increasingly concerned with the return on their investment in marketing initiatives. This course will cover the different metrics used to gauge the success of different marketing activities. Students will learn to calculate and interpret statistics, think critically, and choose the best way to measure marketing success.
COMP-1413Adobe Suite for Business3
The requirement for new business graduates to possess robust skills in three categories of graphic application is becoming an industry standard. Employers hiring for a variety of marketing positions are often looking for prospects that can do all of the following: use Adobe Photoshop for digital image editing, use Adobe Illustrator for digital illustration, and use Adobe InDesign for digital desktop publishing. This course provides students with real-world instruction and application of practical and common skills associated with the Big 3 Adobe design applications: Photoshop, Illustrator, and InDesign. Common internet platforms such as e-newsletters, blogs and wikis are also used in this course to demonstrate their purpose and function in the business world in the areas of digital publishing and web communication. Overall, using the three aforementioned Adobe applications and the World Wide Web, students will be introduced to a variety of professional design concepts and principles in a format that everyday business and marketing professionals can understand.


Group 2
Students will be enrolled in one of the following courses:
MGMT-1209 or INNV-1001 or ECON-1005
MGMT-1209Corporate Social Responsibility & Ethics3
This course reviews the concepts and principles of several traditional ethics frameworks and applies these principles to the practices of business. Students are asked to examine their own ethical principles and consider how these principles translate to business. Ethical guidelines are utilized to review and analyze business dilemmas. Emphasis is placed on the application of these guidelines with a primary focus on challenging students to investigate and resolve problems and ethical dilemmas that they may face in their business or professional lives. Students are encouraged to use different strategies to make decisions and solve problems related to ethical dilemmas.
INNV-1001Innovation Applications3
Organizations and individuals need to be innovative to succeed in the complex and rapidly-changing global marketplace. In this course you will learn the fundamentals of innovation and how innovation applies to your discipline or field.Using this foundational knowledge, you will apply the novel and adaptive thinking processes and tools presented in the course to complete an innovative learning project in collaboration with other students.The project will be based on a real-world scenario with a defined scope as chosen by your professor. The project may involve external live clients and a multi-disciplinary approach.Throughout the course, novel and adaptive thinking skills as well as collaboration skills will be evaluated through self assessment.This course is designed to give students in certificate and diploma programs a foundation in innovative thinking.
ECON-1005Economics 23
This is an introductory macroeconomics course. Students will study measures of macroeconomic activity, growth in the economy and the government's role in stabilizing the economy.

Level 4
Gen Ed - Take a 3 credit General Education elective course.
Take all of the following Mandatory Courses:
MKTG-1095Digital Marketing3
The Digital Marketing course will give students an introductory exposure to current social media and digital marketing trends.
MKTG-3042Strategic Marketing & Marketing Plan4
This fourth-semester course is designed to allow students to demonstrate their understanding of marketing theory and tactics learned in previous courses in the program and apply their knowledge in a simulated business environment. They will apply their knowledge by managing all aspects of a simulated business. Working in teams, students are required to analyze economic, competitive, consumer and financial data to create a viable marketing plan, and in turn, manage a company in an online simulation to meet customer needs and maximize profits in competition with other teams in the class. Students will also work to develop a full Live-Client Marketing Plan as part of their Signature Learning Experience.
MATH-1080Statistics for Marketing3
This course is designed to provide students with an understanding of the statistical and data analysis techniques used in the marketing research process. It will also prepare students for the use of the computerized data analysis program (SPSS). Topics include: presentation and description of data, summary measures, probability, normal probability distributions, sampling and sampling distributions, confidence intervals, hypothesis testing and regression analysis.
MGMT-3041Organizational Behaviour3
Organizational behaviour (OB) theories and concepts are applicable to various work settings-private, public, for-profit, and not-for-profit. This course investigates how individuals, groups, and structures influence and are, in turn, influenced by behaviours in organizations. Discussion will focus on topics that include: history of OB; evolution of organizational structure, design and culture; work place productivity, employee skills and technology demands; conflict resolution; interpersonal skills; legislation related to workplace discrimination and harassment; leadership; and management of change, power, and organizational politics.
MKTG-1056Sports, Entertainment & Event Marketing2
This course exposes students to the growing field of sports and entertainment marketing with a focus on the theory and practice. This course explores the planning and marketing of sports, entertainment and events. Students learn about the planning, promotion and evaluation of special events within these specific industries. While focusing on the practical application of theory, students will study topics such as sport/event branding, athletes and/or performers, sports/entertainment organizations and special events and sponsorship.
MGMT-3058Retail Management & e-Commerce3
Almost 60% of the Canadian economy involves consumer spending. That makes retail management an integral part of the Canadian economy. This course focuses on decision making tools for developing retail strategy, planning merchandise, and building customer loyalty. With an ever increasing number of retailers devoting resources to attracting customers online we will spend time exploring e-commerce.

Gen Ed - Electives
Take 6 General Education Credits -
Normally taken in Levels 2 and 4

Program Residency
Students Must Complete a Minimum of 19 credits in this
program at Fanshawe College to meet the Program Residency
requirement and graduate from this program

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